Importance: COVID-19 Business impact on Advanced Persistent Threat (APT) Protection Market

Advanced persistent threat (APT) is a long-term cyber-attack carried out by any unauthorized entity or hackers for exploiting highly sensitive information. The illegal entities hack into the systems and remain there for a considerable amount of time. They monitor movements and extract data by concealing their identities with the help of sophisticated tools. The hackers usually attack government institutions or large business organizations that might possess sensitive data.

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The outcome of these malicious cyber-attacks include taking over websites, intellectual property theft, sabotaging organizational infrastructure, and exploiting sensitive data. Furthermore, an APT assault is far more different than a regular web application attack. In an APT strike, the perpetrators are highly skilled cybercriminals that have heavy financial backing as well. Some of the common forms of attacks include remote file inclusion (EFI), cross-site scripting (XSS), and SQL injection. Apart from this, backdoor shells and Trojans are also utilized for expanding foothold and creating a permanent presence in the system. An APT attack can be prevented by monitoring traffic and domain whitelisting methods.

Forecast Analysis of APT Protection Market

The global advanced persistent threat (APT) protection market is predicted to surge significantly in the upcoming years due to rise in APT like cyber assaults worldwide. For example, in December 2020, an article published on threatpost.com stated that the sidewinder advanced persistent threat (APT) group has launched a fresh malware and phishing attacks by grabbing the opportunity of recent border disputes between India, Nepal, and Pakistan. The aim is to extract information from targets situated in Afghanistan and Nepal. These enhanced cyber threats have pushed several industries such as healthcare, retail, and IT to adopt security measures and eventually increase the APT protection market in the forthcoming years.

The APT protection market is expected to face restraints due to high costs and lack of knowledge of APT protection platform. Whereas, on the other hand, implementation of cyber-security platforms in the healthcare industry is likely to boost medical innovations and biomedical research, thus resulting in opening opportunities in the APT protection market in the upcoming years.
According to a new report published by Research Dive, the global APT protection market [ca1] is anticipated to garner a significant revenue of $20,290.7 million by 2027. Moreover, the Asia-Pacific region market is predicted to augment rapidly in the forthcoming years due to rise in technological inventions in countries such as India, Singapore, China, and Australia.

Latest Developments in the APT Protection Market

The well-known participants of the APT protection market are focusing on developing new strategies such as investments in research & development, merger and acquisitions, collaborations & partnerships, and new product launches. These strategies and plans have proved to be useful in gaining an upper hand in the global APT protection market in these recent years.

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In October 2020, ESET, a leading player in cyber security, has jointly collaborated with Canon Singapore, a photographic and digital imaging solutions company, in which Canon Singapore is formally appointed as ESET’s reseller for its customers, enterprise cyber security solutions, and SMB.

In December 2020, Sophos, a giant in next-generation cyber security, announced the launch of four novel open AI (Artificial Intelligence) developments to sharpen industry’s defenses against malicious cyber-attacks. This announcement will accelerate Sophos objective for opening data science breakthroughs and bring transparency in utilizing AI in cyber security.

In October 2017, HITRUST Alliance, a leading participant in information technology & services, had entered into a partnership with Trend Micro Incorporated, an American-Japanese multinational cyber security software company, to launch HITRUST Cyber Threat XChange (CTX) Deceptive Program. This product aids in the distribution of honeypots in the healthcare sector.

Covid-19 Impact on the APT Protection Market

The advanced persistent threat (APT) protection market is estimated to grow significantly during the Covid-19 pandemic. The market growth is due to possibility of APT attacks on healthcare, IT & communication, and retail industries. Cyber threats pose numerous challenges for the well-established businesses worldwide. Hence, several key players are focusing on developing products for boosting businesses during the pandemic. For example, in June 2020, Palo Alto Networks, an American multinational cyber security company, has introduced world’s 1st machine learning based next generation firewall. These technological innovations are projected to enhance the APT protection market during the Covid-19 pandemic period.

Future Scope of the Market

The APT protection market is predicted to augment during the Covid-19 outbreak and will continue its growth in the future as well. Rapid inventions in the field of technology and the need to protect vital government information from dangerous entities are pushing the global market forward in these recent times. Moreover, APT protection tools and methods are likely to gain popularity in the future due to the rise in demand by several businesses for protecting their data.

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