Press release
LeadSift Partners with Outplay to Empower B2B Sales Teams with Intent-Led Sales Engagement
LeadSift and Outplay partner to make it easier than ever for B2B sales teams to scale intent-led outreach.
This strategic partnership will allow B2B companies to not only identify high-intent leads but seamlessly enroll them in high-conversion sales sequences. This provides sales professionals both the contacts and workflows required to engage in genuine conversations with decision-makers at scale and grow revenue.
“Intent data can arm teams to do better but data is only as good as its activation plan,” says LeadSift co-founder and head of product Sreejata Chatterjee. “The Outplay platform makes it super easy for beginners and savvy customers to create the best multi-channel data activation plays.”
“When your multi-channel sales outreach engine is fed with high intent leads, your sales team is empowered to close more deals, faster,” says Outplay CEO, Laxman Papineni. “If you do not have this in place, you are leaving money on the table, plus you are giving your competitors a chance to walk away with deals that should have been yours. And that’s why Outplay has joined hands with Leadsift to give sales teams across the globe an edge.”
LeadSift
1489 Hollis St. FOH 101
Halifax, NS B3J 3M4
Canada
Olivia Kenney
olivia@leadsift.com
About LeadSift
LeadSift is an intent data platform helping B2B technologies companies identify in-market customers at the contact level and engage with them with relevant messaging. Moving beyond targeting by static profile elements like title or company size, we can show you who is engaging with competitors, keywords, and events that are relevant to your company from the public web. Learn more about LeadSift.
About Outplay
Outplay is a sales engagement platform enabling global sales teams to engage in genuine conversations at scale, & get insights to drive revenue growth. Learn more about Outplay.
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