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Web Content Management Market Share, Size, Growth & Industry Report, 2020-2027

04-06-2021 01:05 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: GMI Research

Growth opportunities in the web content management market look promising over the next six years. This is mainly due to the seamless multi-channel experience, high demand for content management tools, and growing trend for web-based marketing.

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Web Content Management Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

The surging trend of web-based marketing and flawless multi-channel experience stimulates the growth of the global web content management market. The marketers are creating a high demand for content-managed tools, owing to the help provided in visiting customers' sites, extracting their data, and assistance to offer customized web content. Web content management has become prominent for organizational growth because content marketing is the major element to develop a digital marketing campaign. Thus, marketers are continuously focusing on the content of their website to survive in a competitive market, thus attracting more customers to visit the website, and provide enhanced digital experience to viewers.
The multi-channel customer experience management is augmenting the growth of the global web content management market because the multi-channel content management tools and services help businesses manage market content centrally. Thus, WCM software aids in providing a multi-channel customer experience by providing the marketing content in desired formats through the right channel and time.

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Component Segment Drivers

Based on components, the market is segmented into services and solutions. The solution market is further divided into digital marketing, web experience, mobile & social content management, digital asset management integration, web creation and edit tools, and content analytics. Digital marketing management is anticipated to expand at a higher CAGR over the forecast period as it helps organizations to reach customer across the globe in a cost-effective manner along with the multiple benefits to organizations such as faster time-to-market, the agility and transparency of business processes, and effective management of compliance.

Regional Drivers

On the basis of region, Asia-Pacific is expected to have higher growth during the forecast period attributing to digitalization and rising SMEs. The organizations in developing countries, including Japan, India, and China, adopt web content management technology to optimally use their web content to improve customer relations and loyalty. On the other hand, North America is projected to grow at a faster CAGR because of the adoption of web-based technologies in the region.

Web Content Management Market’s leading Manufacturers:

• Upland Software Inc.
• Episerver
• Acquia Inc.
• Oracle Corporation
• Adobe Inc
• Rackspace Inc
• Progress Software Corporation
• Microsoft Corporation
• Open Text Corporation
• IBM Corporation

Web Content Management Market Segmentation:

Segmentation by Component:

• Solutions
o Digital Marketing Management
o Mobile & Social Content Management
o Web Experience Management
o Digital Asset Management Integration
o Web Creation and Edit Tools
o Content Analytics

• Services
o Professional Services
o Training and Support
o Implementation
o Consulting
o Managed Services

Segmentation by Deployment Type:
• On-premises
• Cloud

Segmentation by Organization Size:
• Large enterprises
• Small & Medium-sized Enterprises (SMEs)

Segmentation by Vertical:
• Media & Entertainment
• Retail & Consumer Goods
• Healthcare & Life Sciences
• Education
• Travel & Hospitality
• Government
• High-Tech and Telecom
• Others

Segmentation by Region:

• North America
o United States of America
o Canada

• Asia Pacific
o China
o Japan
o India
o Rest of APAC

• Europe
o United Kingdom
o Germany
o France
o Spain
o Rest of Europe

• RoW
o Brazil
o South Africa
o Saudi Arabia
o Rest of the world (remaining countries of the LAMEA region)

Media Contact

Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland

About GMI Research

GMI Research is a market research and consulting company that offers business insights and market research reports for large and small & medium enterprises. Our detailed reports help the clients to make strategic business policies and achieve sustainable growth in the particular market domain. The company's large team of seasoned analysts and industry experts with experience from different regions such as Asia-Pacific, Europe, North America, among others, provides a one-stop solution for the client. Our market research report has in-depth analysis, which includes refined forecasts, a bird's eye view of the competitive landscape, key factors influencing the market growth, and various other market insights to aid companies in making strategic decisions. Featured in the 'Top 20 Most Promising Market Research Consultants' list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping our clients to stay ahead of the curve.

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