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Latest Release on: Smart Beacon Market Exclusive Research Report 2021-2027 Forecast Analysis
A smart beacon is a proximity device, which transmits a signal with the help of Bluetooth low energy proximity sensing technology by using compatible application or operating system. When a smartphone or tablet is in the beacon’s range, it detect the physical location of the device and tracks customer, then triggers allocation based notification on the device. For example, smart beacons are used in brick and mortar retail stores for mobile commerce to send notification regarding special offers to the customers.iBeacon standard accounted for the largest market share in the global smart beacon market in 2016, though, the Eddystone segment is expected to witness growth at a significant rate and is forecast to dominate the market over the forecast period. This is owing to Eddystone offering extended functionality beyond iBeacon. Eddystone has four packets as a part of Bluetooth connectivity signal, including Eddystone-UID, Eddystone-URL, Eddystone-TLM, and Eddystone-EID. These features aid in providing more accuracy in performance than iBeacon. Eddystone can guide customers by providing most relevant information based on their behavior, choice, priority, location, and buying habits.
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Who are the Top Key Players of Smart Beacon Market?
Major players operating in the global smart beacon market are Estimote, Aruba, Kontakt.Io, Cisco, Bluvision, Onyx Beacon, Leantegra, Gimbal, Accent Systems, Swirl Networks, Sensoro, Jaalee Technology, Beaconinside, Blesh, and Blueup.
How Smart Beacon Market Segmentataed?
On the basis of beacon standards, the global smart beacon market is segmented into:
• iBeacon
• Eddystone
• Others
On the basis of connectivity type, the global smart beacon market is segmented into:
• Bluetooth Low Energy (BLE)
• Hybrid
On the basis of offering, the global smart beacon market is segmented into:
• Hardware
• Software
• Service
On the basis of end-user industry, the global smart beacon market is segmented into:
• Retail
• Transportation & Logistics
• Public Gatherings and Spaces
• Sports
• Healthcare
• Banking, Financial Services, and Insurance (BFSI)
• Automotive
• Aviation
• Education
• Others
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