Buy Now Pay Later Platforms Market to Reach US$ 33,638.3 Million by 2027

Buy now pay later platforms allow user to purchase products instantaneously and pay for it afterwards. This platform has become very popular in the recent 2-3 years, owing to the ‘No Interest’ benefit. Many buy now pay later platforms such as Afterpay do not charge interest for a defined period of time. Also, in BNPL platforms, the payment can be paid in installments.

The global buy now pay later platforms market is expected to witness significant growth during the forecast period (2020–2027). The growth of the buy now pay later platforms market is majorly attributed to wide number of benefits offered by the buy now pay later platforms to its users. The registration of the buy now pay platforms is very easy. Once the online account on BNPL platforms is created, the user gets instantaneous approval for bills for a defined amount.

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The major factor restraining growth of the global buy now pay later platforms market is increasing complaints of the users regarding the high late fees and mounting debts. For instance, Afterpay charges US$ 10 for each missed payment and US$ 7 if the installment remains unpaid after a week. The users who misses all the installments are charged with a late fees of US$ 68. Moreover, the BNPL platforms such as Zip charges users who have an unpaid balance with US$ 6 on a monthly basis.

Buy Now Pay Later Platforms Market - Impact of Coronavirus (Covid-19) Pandemic

COVID-19 pandemic has adversely affected the economies of various countries across the globe. According to the International Monetary Fund Analysis, the global economy is expected to shrink down by 3% percent in the year 2020 compared to year 2019. Along with the decreasing GDP, the purchasing power of people across the globe is also expected to decrease. Moreover, according Coherent Market Insights’ analysis in 2020, the unemployment rate in countries such as the U.S. has increased from 3.8% in 2019 to 8.6% in April 2020. Also, over 20 million citizens in the U.S. have applied for unemployment benefit in the period of February 2020 to April 2020. Owing to all these factors, people across the globe may take the support of BNPL platforms to pay their bills. The online transactions using BNPL platforms is also expected to increase during the forecast period.

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