Ready to Drink Premixes Market Size, Growth Analysis, Opportunities, Business Outlook And Forecast By 2021–2027

Ready-to-drink (RTD) premixes are drinks that are available in a premixed form and are ready to be consumed at any time. Ready-to-drink premixes are of two types—RTD's and high-strength premixes. RTD beverages mainly include spirit-based, wine-based, or malt-based alcoholic drinks. While on the other hand, the high-strength premixes include pre-mixed beverages that are alcohol-based. The preference for Ready-to-drink premixes are becoming popular and among youngsters is strengthening the growth of Ready-to-drink premixes market, globally. Consumers are now shifting toward low alcoholic content drinks from high alcoholic content drinks because of several ill-effects associated with the latter. In this case, the best substitute for the hard liquor or traditional liquor is Ready-to-drink premixes or the high-strength premixes. Emerging economies are giving various opportunities for the manufacturers of Ready-to-drink premixes to expand their operations. The market for Ready-to-drink premixes is expected to grow exponentially during the forecast period. However, the sturdiest growth in the product category of the market for Ready-to-drink premixes will be shown by the Wine-based RTDs and the Spirit-based RTDs. Consumers need to seek convenience is compelling the companies to strengthen their premixes business.

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COVID-19 Scenario Analysis:
• The COVID-19 outbreak has massively hit the market for ready-to-drink premixes.
• In the lockdown situation, the government of many countries, do not consider alcohol in the list of essential goods.
• All the distribution channels are shut.
• Pubs and clubs, which accounted for the maximum sales of Ready-to-drink premixes are also shut as social distancing has stopped the people from visiting such places.
• Also, import-export activities have led to disruption in the supply chain.
• Both the production and consumption have been affected severely due to the Corona Pandemic.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
The global ready-to-drink premixes market is gaining traction because of the growing interest of consumers towards the low alcoholic content drinks, and an increasing number of party-goers and health-conscious millennials. Changes in the lifestyle of customers, increased demand for Ready-to-drink premixes from youth, the escalation of importance of new and ethnic flavors, and innovative advancements in marketing and promotional activities fuel the growth of the global Ready-to-drink premixes market.

On the other hand, heavy taxation and duties, cultural & religious views of some countries regarding the consumption of alcohol, adverse health effects associated with alcohol consumption, growing anti-alcoholic campaigns, and stringent government policies regarding the advertisement of alcohol, are few factors that hinder the market growth.

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Furthermore, the easy availability of substitute drinks like red bull, and Cloud 9, are grabbing customer attention and posing a threat to the global Ready-to-drink premixes market.

However, the penetration of e-commerce, low prices, convenient access, the advent of natural and health benefiting ingredient cocktails in Ready-to-drink premixes, growing investment in pubs & bars, and several choices available in flavors of Ready-to-drink premixes, propel the market growth for this product, globally.

Segments covered
Product Type, Type, Distribution Channel, and Region

Companies covered
Discover Diageo, Bacardi and Co. Ltd., Brown-Forman Corp., Boston Beer, Halewood International, Carlsberg Breweries A/S , AB InBev, Radico Khaitan, Suntory Spirits, Distell, and Mark Anthony Brands

Regions covered
North America (U.S., and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

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