India Alcohol Market in Demand: Sentiment is Shifting Towards Growth

The India alcohol market was valued at INR 2,807,236.7 Bn in 2018 and is anticipated to reach INR 5,482,851.3 Bn by the end of 2027, growing at a CAGR of 7.8% during the forecast period (2019 to 2027).

Alcohol is chemically known as ethanol or ethyl alcohol, which is mainly found in wine, beer, and spirit that leads to drunkenness. Alcohol is produced by fermentation of yeast. For instance, wine is produced from the sugar present in grapes, similarly, beer, cider, and vodka are produced from the sugar in malted barley, apples, and potatoes respectively. Alcohol is basically classified as a sedative-hypnotic drug that depresses the central nervous system.

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Change in demographics coupled with the change in lifestyle is another major factor expected to foster the market of alcohol. The legal drinking age in India varies from state to state. For instance, 18 years in Goa, Uttar Pradesh and Karnataka, 21 in Tamil Nadu and Andhra Pradesh, and 25 in Maharashtra, Delhi, and Punjab. As such, the aforementioned statistics indicate that India is ideal for the high growth of the alcohol market.

Strict government rules and regulations due to the rising number of accidental cases due to over drinking alcohol is expected to hamper the market growth of alcohol.

Increasing implementation of VAT stringent excise duty and government regulations is expected to reduce the demand of alcohol. For instance, governments around the globe tax liquor and related products. They also control and regulate sales.Market Opportunities

Shifting preferences towards the quality alcohol which also includes liquor with low alcohol. Moreover, rising demand for premium and high prices alcohol due to increasing purchasing power is further projected to propel the market growth over the forecast period. In June 2019, US craft brewer Shipyard has launched Low Tide, low-alcohol pale ale. As the name suggests, Low Tide carries a lower abv, of 0.5%. While leveraging on the growing consumer demand for low- and no-alcohol drinking options.

Competitive Section:

Company Names

United Spirits Limited
Tilaknagar Industries Ltd
Jagatjit Industries
Mohan Meakin
Globus Spirits
Allied Blenders and Distillers Pvt.
SAB Millier
Radico Khaitan Limited
Khemani Group
SOM Distilleries and Breweries
Carlsberg A/S

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This release was published on openPR.