A2P SMS & cPaaS Market to see Booming Business Sentiments | Twilio, RingCentral, Infobip, Sinch, Nexmo (Vonage), SAP Digital Interconnect, OpenMarket Inc., Telesign

SMS is a discreet and universal technique of reaching everyone with the help of a basic feature phone without additional access to data services. Application-to-person (A2P) SMS is a type of SMS service that is sent from an application, mainly a web application to mobile users. A2P SMS service is primarily used for alerts, marketing messages, notifications, and flight alerts. A2P SMS can reach any global network and is centrally invoiced, therefore it is one of the most preferred content delivery mediums. A2P SMS can also be sent from mobile users to web applications, which in case, called person-to-application (P2A) messaging. A2P SMS services find applications in various industry verticals including e-commerce, banking, and financial institutions, tourism, healthcare, entertainment, etc.

cPaaS is an adjunct to Communication Platforms as a service, PaaS empowers business developers to add telecommunications functionality to Internet-enabled applications or devices other than hardware or hardware.

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Drivers:

The growing trend of mobile marketing is expected to propel the global A2P SMS & cPaaS market growth. For instance, in May 2020, Infobip launched Conversations, a new communication center solution, which allows businesses to integrate the world's most popular communication channels.
Moreover, a growing number of online businesses & mobile network operators (MNOs) is expected to drive the growth of the global A2P SMS & cPaaS market over the forecast period. For instance, in June 2020, Sinch acquired ACL Mobile Limited, thereby expanding its operations in India. ACL Mobile limited is one of the leading providers of cloud communication services in India and Southeast Asia and with the acquisition of ACL Mobile limited, Sinch enters the second-largest market in the world.

Restraints:

Growing mobile messaging spam, stringent government regulations and policies, and the emergence of SIM farms that are responsible for illegitimate activities are expected to hinder the global A2P SMS & cPaaS market during the forecast period.

Regional Analysis:

Asia Pacific (APAC) is expected to boost of the global A2P SMS & cPaaS market during the forecast period due to increasing adoption of new technologies, rising investments for digital transformation, and growing GDP in APAC countries such as China, Japan, and India.

North America is expected to witness significant growth in the global A2P SMS & cPaaS market due to the presence of major players in the region such as Twilio (US), Syniverse (US), Vonage (US), Genesys (US) etc. Moreover, a majority of MNOs are focusing on expanding their business operations in countries across the region. This is expected to offer potential growth opportunities for A2P SMS & cPaaS providers to increase their brand awareness.

Competitive landscape:

Some of the key players operating in the global A2P SMS & cPaaS market are AT&T (US), Route Mobile (India), Sinch (Sweden), Infobip (UK), Orange (France), Comviva (India), BICS (Belgium). , Twilio (US), Monty Mobile (UK), Global Message Services (Switzerland), Syniverse (US), Tyntec (UK), Genesys (US), Silverstreet (Singapore), Vonage (US), TATA Communications (India), Mitto (Switzerland), Cequens (Egypt), ClearSky Technologies (US), MSG91 (India), Clickatell (US), Sify Technologies (India), Textlocal (UK), Kaleyra (Italy), and MessageBird (Netherlands).

Key Improvements:

1. In November 2020, Twilio acquired Segment, the market-leading customer data platform, at US$ 3.2 billion. This acquisition helps developers and companies to access the w

A Few Points From The Table Of Contents

* Executive Summary
* A2P SMS & cPaaS Market Characteristics
* A2P SMS & cPaaS Market Trends And Strategies
* Impact Of COVID-19 On A2P SMS & cPaaS
* A2P SMS & cPaaS Market Size And Growth
* A2P SMS & cPaaS Market Competitive Landscape And Company Profiles
* Key Mergers And Acquisitions In The A2P SMS & cPaaS Market
* A2P SMS & cPaaS Market Future Outlook and Potential Analysis
* Appendix

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The report covers the trends and market dynamics of the A2P SMS & cPaaS market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

world's leading cloud communications platform to effectively manage customer communications, including SMS, Messaging, Voice, Video, Email, and Internet of Things (IoT).

2. In September 2020, Infobip partnered with Span to help Span build connected customer experiences through Infobip’s entire customer engagement and experience portfolio, thereby onboarding new customers looking to accelerate digital transformation.

3. In May 2020, Infobip launched Conversations, a new contact center solution, enabling businesses to integrate the world’s most popular communication channels. All the messaging services, including Facebook Messenger, WhatsApp, Live Chat, SMS, and in-house chatbots can be managed through Conversations.

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