Sustainable market leaders wanted: Launch of the GreenMLA® company benchmarking

The Export Academy of Baden-Württemberg has initiated the GreenMLA® Green Management & Leadership Award 2021 together with DZ Bank AG. Further partners are the Steinbeis Global Institute Tübingen and the Maleki Corporate Group. The GreenMLA® benchmarking is aimed to companies, which would like to evaluate the sustainability of their products, services and processes. It is possible to participate until May 15, 2021. The award ceremony to honor the best companies will take place on July 5, 2021 as part of the FUTURE EUROPE ‒ SUSTAINABLE EUROPE conference in Frankfurt am Main.

The GreenMLA® integrates the sustainability aspects (environmental factors, social aspects and corporate governance) into a holistic management concept. Each participating company receives an individual evaluation showing its individual performance for sustainable management in an anonymized comparison with other participants. The aim is to help companies position themselves more successfully and sustainably in the market.

Prof. Rolf Pfeiffer, one of the developers of the GreenMLA®, summarizes the added value for the participating companies: "The companies get concrete recommendations for action according to the ESG-criteria in the seven management fields. They are corporate governance, employees and customers, information management, future planning, production and business processes, change management as well as finance. This analysis enables the firms to position themselves in the ranking of green companies and increase their competitiveness."

Export-Akademie Baden-Württemberg GmbH
Konrad-Adenauer-Straße 13
72072 Tübingen
Germany
Pressecontact: Ms. Anna Mozzhukhina
+49 7071 5499926
anna.mozzhukhina@eabw.org
https://www.greenmla.de
https://eabw.org

The Export Academy of Baden-Württemberg located in Tübingen was founded in 1984 by the state government of Baden-Württemberg. With a staff of 10 people, it carries out educational, consulting and research activities at the interface of management and technology. Since 2008 it has been operating as a private company. One focus is the development and implementation of project-integrated blended learning concepts for the training of specialists and executives. The Export Academy establishes "Centers of Excellence for Green Technologies" in strategic markets such as Argentina, Kazakhstan, Russia, South Africa, Uganda and Uzbekistan. These centers support German companies in their international business activities. The GreenMLA®- benchmarking project for sustainable business management complements these activities.

This release was published on openPR.