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Norgroup announces the distribution of Cole Haan in Germany

03-22-2021 05:43 PM CET | Fashion, Lifestyle, Trends

Press release from: Cole Haan

/ PR Agency: ELEVATE PR AND COMMUNICATIONS
Norgroup announces the distribution of Cole Haan in Germany

BERLIN – March 22, 2021 – Norgroup Retail has announced an exclusive partnership with Cole Haan, the iconic American performance lifestyle brand and retailer, and its entry to the German market with a newly dedicated website.
Established in 1928, Cole Haan is an American brand renowned for its heritage and classic designs integrated with innovative technologies. The brand’s proprietary Grand 36Ø Design & Engineering system emphasizes lightweight materials, breathability, responsive cushioning, and flexibility that mimics the natural motion of the foot. Incorporated across all of Cole Haan’s collections, styles deliver unparalleled comfort.
“We are excited to launch the brand in Germany and continue our expansion with Norgroup across DACH, Northern, and Eastern Europe through 2021,” said Adrian Santos, Senior Vice President, International at Cole Haan. “Our earlier partnerships with local retailers and marketplaces have shown vast potential and appetite for the Cole Haan brand among European consumers.”
Cole Haan has a global reputation for creating high-quality footwear and accessories for men and women. Every product delivers functionality, versatility, and comfort for those whose lives reflect their personal and professional passions, and those who strive to write new rules.
The debut of Cole Haan in Germany coincides with the global launch of ØriginalGrand Energy Oxfords for both men and women. These classic oxford silhouettes are crafted in leather and nubuck uppers and designed with a moisture-wicking OrtholiteTM footbed and GRANDFOØAM technology, which creates a breakthrough cushioning system that promotes shock attenuation, energy return and responsive cushioning.
Additionally, the 4.ZERØGRAND collection is the pinnacle representation of the brand’s innovation, merging a classic oxford upper with a versatile performance outsole. The collection incorporates Cole Haan’s Grand 36Ø Design & Engineering system, while paying an homage to the iconic ZERØGRAND Wingtip Oxford that turned the dress shoe world upside down with its deeply flexible outsole.
“We are very excited to introduce Cole Haan in Germany,” says Peter Castella, General Manager Norgroup Retail, official Cole Haan distributor. “With its current presence in over 65 markets, Cole Haan has tremendous expansion plans in Europe. The unique blend of innovation, style, and performance that Cole Haan has offered for almost a century will meet the high expectations of our German clients. We feel this is just a beginning of a successful journey ahead. “
Cole Haan enters the online market at www.colehaan.de today. The ØriginalGrand Energy Oxfords are available online, as well as select online retailers. The styles across both men’s and women’s sizing are priced between €130 and €220 respectively.
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Elevate PR and Communications
Via E. Orano 29, 00155, Roma, Italia
Francesca Venturi,
Phone: +39 3889582855
E-mail: francesca@elevateprandcommunications.com

About Cole Haan
Cole Haan is a global performance lifestyle brand serving always-connected, active professionals with innovative footwear and lifestyle accessories. With a 90-year heritage, Cole Haan infuses its products with time-honored craftsmanship and modern innovation, making footwear and lifestyle accessories that customers wear from work, to workout, to weekend. Cole Haan’s mission is to inspire customers to live extraordinary lives. Visit Colehaan.de and follow @colehaan.germany

About Norgroup
Established in 2016, in Copenhagen Denmark, Norgroup Retail is a distributor of sport-fashion brands across Central Europe with a focus on digital expansion. With executive members with over 15 years of experience in the e-commerce and retail space, Norgroup Retail creates maximum market penetration for premium brands with the aim to bring the best in shoes, fashion and accessories to the world. Currently operating in 15 markets across Northern and Central Europe, Norgoup Retail is the official and exclusive distributor of Cole Haan.

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