openPR Logo
Press release

Melbourne IT CBS helps Endemol secure disputed bigbrother.com domain

06-20-2007 07:30 PM CET | IT, New Media & Software

Press release from: Melbourne IT CBS

/ PR Agency: PressWire
Melbourne IT Corporate Brand Services (CBS) today announced that it has assisted Endemol Nederland B. V., producers of the global Big Brother programme, to secure the bigbrother.com domain name which has been owned by another party since October 2004.

The bigbrother.com domain was retrieved for Endemol by Melbourne IT CBS Online Brand Infringement Services (OBIS) team in cooperation with the Endemol legal department following a successful Uniform Domain Name Dispute Resolution Policy (UDRP) case decided in April 2007 before a panellist appointed by the World Intellectual Property Organisation.

The complexity of managing, monitoring and protecting online brands is escalating and, at the same time, global internet usage is growing rapidly with more than 1 billion* people worldwide now using the internet for business and personal pursuits. For companies big and small, ensuring that their valuable online assets are secure has never been more critical, said Stina Molander, Senior Legal Specialist with Melbourne IT CBS.

Endemol is a long-standing and valued client of Melbourne IT CBS. We have been in the business of online brand protection for more than 10 years and have assisted our clients in resolving numerous domain name disputes, with a 96% success rate. Our approach is to complete comprehensive research on the background to the dispute before taking further action. By doing this we not only determine whether our client has a case, but we can uncover relevant facts about the other party that will help us to make our case, such as pattern of conduct or prior involvement in disputes, Ms Molander said.

According to the World Intellectual Property Organisation, the incidence of cybersquatting is on the increase with more than 1,800 domain name disputes filed in 2006, an increase of 25% over the previous year. So far in 2007, almost 950 disputes have been registered.

"Big Brother has been sold to 39 countries and is set to be broadcast this year in over 20 territories around the world including the USA, UK, Italy, Spain, Germany, Pan-Africa, Argentina, Brazil and Australia. We were concerned that this key top level domain name was not part of our online brand portfolio and that we were not able to control the content that was displayed at the site. We had made several attempts to negotiate with the party who owned the bigbrother.com domain name without success, so we are very pleased that after engaging Melbourne IT Corporate Brand Services to help us we have now secured a critical part of Big Brother s global online identity, said Benjamin van Werven, Legal Counsel at Endemol International B.V.

The bigbrother.com domain name was recovered for Endemol using the UDRP process, which was adopted by ICANN in 1999 to help to address the conflict between trademarks and domain names.

Other Online Brand Infringement Services offered by Melbourne IT CBS include proactive domain name, text and logo monitoring which clients can use to assess usage of their products, brands and services around the world. Melbourne IT s proactive monitoring service analyses and recommends actions in order to protect clients online brand position and minimise risk of brand damage.

About Melbourne IT
Melbourne IT Limited (ASX:MLB) is a world leader in the supply of domain name registration and other online solutions with a strong commitment to the delivery of high value internet services and web-based solutions to organisations of all sizes across the globe. Melbourne IT was listed on the Australian Stock Exchange in 1999 and has a network of offices in locations across the world. www.melbourneit.com

About Melbourne IT Corporate Brand Services
Melbourne IT Corporate Brand Services (CBS) is a key division of Melbourne IT which assists commercial enterprises and government organisations throughout the world to manage and protect their brands online. www.melbourneitcbs.com

Sam Hendry
+44 8700 600 450

http://www.melbourneitcbs.com

Melbourne IT CBS
2-5 Benjamin Street
London EC1M 5QL

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Melbourne IT CBS helps Endemol secure disputed bigbrother.com domain here

News-ID: 22593 • Views: 1885

More Releases for Brand

What is Brand Sentiment analysis?
Brand sentiment analysis is a process to determine the feedback and attitude towards your brand, service or product. Why is brand sentiment important? Informed decisions could be made when knowing your brand sentiment which helps your business in improving. We will showcase some aspects where sentiment analysis would be beneficial: 1. Brand customer reviews Twitter and Facebook, the popular social media platform is filled with ratings on various brands, people, topics, products and also
Commercial Cleaning Brand Building Experts
Learning to rely on a reliable brand for commercial cleaning requires trust. Allen Maintenance Corporation has been rendering quality commercial cleaning and building maintenance to commercial enterprises throughout the Eastern District of Michigan, for more than 28 years. During that timeline, business relationships have enabled, Allen Maintenance Corporation, to establish its commercial cleaning brand as a subject matter expert. After all, Allen Maintenance Corporation, provides removal of trash, sweeping, vacuuming, and mopping.
MilitaryPlaques.Com Brand New Website
Indianapolis--On February 2011 launched a new website for MilitaryPlaques.COM, an online merchant of mahogany wood products. The new site is programmed, conceptualized and designed for easier and more secure online shopping. With the use of the most advance e-commerce sofrware platform and Content Management System CMS, MilitaryPlaques.Com has able to develop a website that responds to customers' demand for an easier user interface shopping cart. The new website homepage is designed to
Conference on Korea’s Nation Brand
Participants engaged in a vital discussion on the impact of the upcoming G20 Seoul Summit and North Korea’s leadership succession on South Korea’s nation brand - The Presidential Council on Nation Branding (Chairwoman: Lee Bae-Yong) hosted a Conference on Korea’s Nation Brand on Wednesday, October 27 from 14:00 to 17:00 at the Convention Hall of the Grand Hilton Seoul. Discussions were held on the impact of the upcoming G20 Seoul Summit
Sea Scapes by Bruce Brand
Scheduled to run from October 26 through November 15, 2007 Opening Reception: Thursday, November 1, 2007, 6-8 pm Gallery Location: 530 West 25th Street, Chelsea, New York 10001 The public is invited to participate in the event Bruce Brand's art has always been about inner struggle and a search for understanding and peace. In the 1960s his work was created out of anger, confusion, and disillusionment against the backdrop of the war in Vietnam.
Brand Becomes a Hit
‘Brand becomes a hit’ – this was the title of round-table discussion in the context of ‘PeterFood’ exhibition (Saint-Petersburg, Russia) which was held on 8 of November. The event’s organizers invited the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin who shared the secrets of successful brand development. ‘PeterFood’ is the largest food exhibition in the North-West region of Russia which has been held annually for 15 years.