Press release
Upright: Instant Oatmilk Brand as Nutritious as Dairy Starts Testing the Waters on Republic
Upright: instant oatmilk as nutritious as dairy - just add water! 8g of oat protein, 0 allergens, 3 delicious flavors.
Backed by Harvard and Yale scientists, they project 60% margins and an ARR of $44M by EOY 2024. The company is headquartered in Branford, Connecticut and founded by Betty Tang and Thu Ra, two entrepreneurs who met while studying at Yale. Upright's mission is to make delicious food that's better for people, and our planet. Their first product is an instant oatmilk as nutritious as dairy in three delicious, creamy flavors: original, vanilla, and chocolate.
Upright has just launched on Republic. There, investors can indicate their interest using a “pre-sell” feature for their offering, which was previously only allowed for certain deals. The SEC refers to this as “Testing the Waters” and it helps companies gauge the market before their launch. It gives investors more power to use their potential dollars as their vote for the companies they want to see shape the future. To learn more, visit www.republic.co/upright
Betty Tang
1204 Main Street
Suite 552
Branford, CT 06405
USA
Upright is an early-stage consumer goods company headquartered in Branford, Connecticut. The company was founded by Betty Tang and Thu Ra, two entrepreneurs who met while studying at Yale. Upright's mission is to make delicious food that's better for people, and our planet. Their first product is an instant oatmilk as nutritious as dairy in three delicious, creamy flavors: original, vanilla, and chocolate. Learn more at www.uprightoats.com
Republic is a leading investment platform that provides access to startup, real estate, crypto, and video game investments for both retail and accredited investors. Republic has facilitated over $250 million in investments by our global community of over one million members. Headquartered in New York City with a team in six countries, Republic is backed by Binance, AngelList, Passport Capital, and more. For more information, visit www.republic.co
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