A startup that thinks a manufacturing reset is overdue for the world’s consumers

Santa Rosa, CA March 15, 2021 - Almost a year to the date that Americans first learned about COVID-19, without then realizing the disruption to unfold in their lives, 2ulfab, a California-based startup believes a manufacturing reset has been overdue. Seeded in 2016 around the idea to enable one-to-one custom manufacturing, the founders targeted furniture and expanded their vision to empower distributed manufacturing by decoupling the furniture manufacturing supply and retail value chain. Soon thereafter, the team expanded across three continents. Comprising an American, Asian Indian Americans, an Indian and an Israeli-German, the cofounders of this “global startup” as they refer to 2ulfab, have not been waiting for the world to change.

A tech enabled, distributed manufacturing and retail commerce company creating unique furniture buying experiences, 2ulfab, announced the addition of makémaké, a collection of playful children’s furniture by Normandy-based French designers, Laurence Hamelin and Stephanie Giles to its New Edge portfolio of global furniture designs.
“We are excited to welcome makémaké as one of our ecosystem design partners” said Ronen Kadushin, who leads 2ulfab's European Operations and is the Company’s Chief Creative and Design Officer as he announced the news. “Laurence and Stephanie’s collection fits perfectly with our mission to grow our portfolio around designers with a focus on uniquely distinctive yet functional furniture to enhance any work, home or play space”. 2ulfab’s platform in turn, provides makémaké global marketing and direct to consumer retail reach.
"For makémaké, a new exciting adventure is beginning” said Laurence Hamelin a cofounder of the French design boutique. “Our partnership with 2ulfab is a nice way to provide an international dimension to our kids furniture collection. Working along the same lines and way of thinking, we look forward to creating new products for 2ulfab” she added. "The 2ulfab idea was to offer playful furniture with the flatpack concept. By assembling the pieces as a construction set, everybody has fun, and it also stimulates kids’ creativity.  At the same time, we wished to propose poetic shapes, and designed some models as small abstract sculptures” chimed Stéphanie Giles.
“I am just plain delighted to have my collection in such good company,” added Kadushin, alluding to his own FIT collection being a part of 2ulfab’s expanding range of ez2assemble, fit2need custom made furniture offerings.
“We aspire to having each Item of furniture purchased from 2ulfab to being manufactured in a geography closest to our customers,” explained Randy Wolf, 2ulfab’s cofounder and Chief Operations Officer. The Company’s mission is to evolve manufacturing as a service to customer neighborhoods by empowering a global ecosystem through its click2edge distributed manufacturing platform. Each of us and every member of the ecosystem that 2ulfab is enabling, is and will be aligned around this mission for the platform that 2ulfab is scaling” he emphasized.

"Our proprietary platform couples a mass2MaaS hardware suite with our click2edge software suite to bring a seamless, transparent, single pane of glass visibility into our entire globally distributed manufacturing ecosystem." enumerated Deep Nayar, 2ulfab’s Chief Technology Officer and founder of 83Incs.
2ulfab’s quest is to elevate customers furniture buying experiences through its unique ‘complete custom, global design, neighborhood made’ one-stop global phygital commerce platform. The Company currently offers a limited but expanding range of “make and buy local” furniture in six global US and European metros but also ships orders outside these metros.

“For a rapidly digitizing economy with relatively weak distribution infrastructure like India, 2ulfab’s distributed manufacturing platform offers promising applications noted Gajayinder Singh, Chairman of 2ulfab India who is helping build the company’s global ecosystem support infrastructure. “I fully anticipate India’s young demographic skewed consumers will come to embrace 2ulfab offerings of global furniture designs for digital local manufacture” he added.

“The timing is right for us to catalyze a post-covid reset for a global reboot to 21st century manufacture and retail,” stated Bharat Nauriyal, founder of IC Ventures who seeded the concept and is the company’s chief financial and strategy officer. “2ulfab represents our collective conviction that consumers are ready for the reimagined retail experience we offer.” The company’s mission includes contributing manufacturing jobs and local economic revitalization within global smart city endeavors by making a meaningful, positive social and economic impact across global metros.

Media or general enquiries – helpdesk@2ulfab.com

2ulfab
3485 Airway Drive, Suite F
Santa Rosa, CA 95403 USA

2ulfab (pronounced Toolfab) is building and empowering a distributed manufacturing ecosystem to dislodge dismantle and decouple global manufacturing supply and retail value chains starting with Furniture and décor.

New Edge Furniture, https://newedgefurniture.2ulfab.com creates unique customer buying experiences through 2ulfab’s growing portfolio of ‘complete custom’ furniture brands and collections manufactured locally in customer’s neighborhoods.

makémaké (pronounced makey-makey) https://makemake.2ulfab.com a 2ulfab ecosystem partner is an independent design boutique cofounded by French designers Laurence Hamelin and Stéphanie Giles.

This release was published on openPR.