Press release
Crawl, Walk, Run Book Flies into 2nd Edition
Crawl, Walk, Run 2nd edition
Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform by Alex Yastrebenetsky and Michael Loban will release a revised and expanded 2nd edition of their popular marketing analytics book on March 16, 2021.
Better Decisions Quicker
Crawl, Walk, Run is a practical guide to navigate each stage of a company’s analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions. Put simply; it helps you make better business decisions quicker, with customer data strengthening your business.
Key Components for Success
Authors of Crawl, Walk, Run, Alex Yastrebenetsky and Michael Loban, discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform.
What You’ll Learn
You will also learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub, and how to implement data governance with new privacy guidelines (such as the California Consumer Privacy Act).
Reviews
Crawl, Walk, Run serves as a definitive fieldbook focused on driving measurable growth with the Google Marketing Platform. For CMO/CDOs interested in rolling up their sleeves and leveraging customer data to strengthen their business, let this be your guide." --Neil Hoyne, chief measurement strategist at Google
"Crawl, Walk, Run is so much more than a technical analytics roadmap. It's a key for unlocking your company's marketing analytics potential, providing you with an actual competitive advantage. A must-read for CMOs and CDOs." --Jeff Hoffman, co-founder of Priceline.com and uBid.com
About the Authors:
Alex Yastrebenetsky is CEO and co-founder of InfoTrust, a global analytics consulting and consumer data governance company.
Michael Loban is the Chief Growth Officer at InfoTrust. He’s an adjunct professor at the University of Cincinnati and Xavier University, and is also a presenter and author, with work published in Forbes, AdWeek, and CIO.
Interview the Authors
Contact:
Chase Howell
Marketing Director
(812) 584-3133
chase@infotrust.com
4340 Glendale Milford Rd #200,
Blue Ash, OH 45242
About the Authors:
Alex Yastrebenetsky is CEO and co-founder of InfoTrust, a global analytics consulting and consumer data governance company.
Michael Loban is the Chief Growth Officer at InfoTrust. He’s an adjunct professor at the University of Cincinnati and Xavier University, and is also a presenter and author, with work published in Forbes, AdWeek, and CIO.
Interview the Authors
Contact:
Chase Howell
Marketing Director
(812) 584-3133
chase@infotrust.com
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