Are Natural Hand Washes the New Trend in the Industry?

Impact of COVID-19

One of the main factors driving the demand for liquid handwash is the COVID-19 pandemic. The COVID-19 pandemic has placed emphasis on the importance of washing hands as a simple and cost-effective solution to reduce the spread of diseases. WHO is encouraging hand hygiene as a response to COVID-19 and stressing the need to focus on longer-term uptake to form handwashing habits. The COVID-19 pandemic has driven the installation of soap dispensers, which would continue well into the future. The market demand across the globe witnessed a phenomenal rise of over 70% between 2019 and 2020. This is fueling the demand for liquid handwash in the short term, with the need for soap dispensers and liquid handwash expected to witness slow growth post COVID-19.

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Growing demand for Natural and Sustainable Hygiene Products

The use of natural and organic ingredients in the personal care and hygiene segment has been increasing in recent years. The trend of “natural” or “organic” is extremely popular, especially in the personal care industry. Some leading vendors such as Unilever, P&G, Colgate-Palmolive, and others are strongly focusing on building their natural divisions or business segment. The emergence of natural toiletry products will not only meet consumers’ healthy, environmentally friendly, and ethical beliefs but also promote the whole health & hygiene industry. Natural liquid handwashing soaps are made of plant-based materials. The global organic liquid handwash market is expected to reach USD 2 billion by 2026.

Who are the Major End-users in the Liquid Hand Wash Market?

The global liquid handwash market is broadly classified into two major segments:

• Residential Sector
• Commercial Sector

Liquid handwash is used on a day-to-day basis by many households across the globe. Moreover, the growing demand for real estate, shift in populations from rural to urban areas, and rising disposable incomes of people in emerging nations have boosted the demand for liquid handwash in the residential sector. Foam-based liquid handwash is capturing substantial demand in the residential sector owing to a better experience. The hospitality sector generates the highest demand for liquid handwash in the commercial sector. The liquid handwash market by the commercial sector is expected to reach 378 million gallons by 2026.

Competition Overview

Currently, the global liquid handwash market is highly fragmented with many local and international players. Leading vendors in the global liquid handwash market are The 3M Company, GOJO Industries, P&G, Reckitt Benckiser, Unilever, Lion Corporation, and others. The market concentration in developed countries such as the US and other Western European countries is high. Vendors use new business models and concentrate on improving their establishments' portfolio to drive growth. In liquid handwash, the emphasis is firmly moved toward the use of natural ingredients and raw materials.

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Source: Liquid Hand Wash Market - Global Outlook And Forecast 2021-2026 by Arizton Advisory & Intelligence

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