Web Analytics Market: Global Opportunity Analysis and Industry Forecast, 2019–2026 | Web analytics industry size is projected to reach $10.73 billion by 2026, growing at a CAGR of 19.3%

The increasing awareness about the effective utilization of large chunks of unorganized, random data, and improving the performance of web analytics solutions are expected to create enormous opportunities in the market.

Rise in number of Internet users and proliferation of e-commerce activities across the globe are major factors that anticipate high revenue opportunities for the growth of global web analytics market during the forecast period. North American countries contributed highest market share, and Asia-Pacific countries are expected to boost the growth of the market in terms of CAGR in the coming years.

The global web analytics market garnered $2.63 billion in 2018, and is estimated to reach $10.73 billion by 2026, growing at a CAGR of 19.3% from 2019 to 2026.

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Surge in shift to data driven businesses, rise in marketing automation, and growth in demand of mobile analytics boost the growth of the global web analytics market

Web analytics market analysis profiled in the report include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc. The major players operating in this market have witnessed massive increase in the demand for web analytics, especially due to increase in adoption of Internet and its related services among businesses across the globe. This study includes market analysis, trends, and future estimations to determine the imminent investment pockets.

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Based on geography, the market across North America accounted for around one-third of the global web analytics market revenue in 2018, and is projected to dominate throughout the study period. North America has well-developed IT infrastructure which has led to early adoption of automation processes in this region. On the other hand, the Asia-Pacific region would register the fastest CAGR of 21.5% from 2009 to 2026. This is due to the increase in need to collect debt among regional governments.

Based on application, the targeting and behavioral analysis segment held the major share in 2018, generating nearly one-third of the global web analytics market. Rise in demand for instant access to website and applications with high demand for website speed optimization, enterprises in online business space are propelling the growth of the segment. At the same time, the multichannel campaign analysis segment would showcase the fastest CAGR of 22.3% throughout the forecast period. This is attributed to the rise in omni-channel e-commerce.

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Based on deployment, the on-premise segment contributed to more than three-fifths of the global web analytics market share in 2018, and is expected to rule the roost by the end of 2026. As the businesses opt for on-premise web analytics solutions to garner full data ownership and provide respect for user privacy, which drives the growth of the segment. Simultaneously, the cloud segment would cite the fastest CAGR of 22.8% from 2019 to 2026. The web analytics is hosted on cloud deployments which generate real-time data, which offers the segment to grow.

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