Mobile Advertising Market: Global Opportunity Analysis and Industry Forecast | Key players - Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc

The mobile advertising market is expected to garner $243,703 million by 2022, growing at a CAGR of 15.8% during the forecast period, 2016-2022.

With growth in penetration of mobile devices, the number of mobile internet users have also increased at a rapid pace worldwide. This growth is attributed to the availability of mobile devices such as smartphones and tablets at an affordable price, declining price of internet plans, and increase in connectivity services. Further, marketers have found new communication venues for targeting audience with more personalized messages. In addition, mobile advertising is more cost-effective as compared to other marketing methods such as physical, exhibitions and face to face promotion.

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The report offers a detailed analysis of the major market players operating in the mobile advertising market. An overview of each player is provided along with the insights into their business segments, their key strategic moves, and recent developments. This information helps market players gain an understanding of the competitive market scenario and devise strategies to be adopted to gain a competitive advantage. The top operating players in the global mobile advertising industry include Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., and Smaato Inc.

A detailed segmentation of the mobile advertising market is provided in the report based on format, category, and geography. Based on format, the market is classified into search, native social, display, video, and SMS segments. The native social segment is expected to garner $75,061 million by 2022, growing at a CAGR of 16.9% during the forecast period. By category, the market is bifurcated into arts & entertainment, hobbies & interests, and others. The hobbies and interests segment is likely to accrue a sum of $62,768 by 2022. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Among all the regions, North America is expected to grow at the highest CAGR of 17.6% during the forecast period.

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The mobile advertising market report is a useful resource for stakeholders as it enhances their decision-making capabilities and helps develop effective strategies to gain a competitive advantage.

The market drivers and restraints mentioned in the study assist in analyzing the elements influencing the growth of the industry. The demand for mobile advertising is growing due to the increase in the number of mobile device and mobile internet users, growing popularity of social media, and time spent on mobile devices. Nonetheless, the Rise in privacy and security concerns and the growth in Ad blocker solution adoption are likely to impede the growth of the industry.

The Porters Five Forces Analysis (PFFA) is offered in the study based on the bargaining power of buyers and suppliers, the threat of new entrants, threat from substitutes, and industrial rivalry. This analysis offers an understanding of the industry rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the industry. Market share analysis is based on the industry segmentation and it is valuable as it helps determine how well the players are doing in the market as compared to their competitors.

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The report contains a detailed analysis of the mobile advertising industry, offering insights into the main market segments, the research methodology used, market size by segment and region, market dynamics, market forecast, Porters analysis, trends analysis, and key market players. The report is a collection of information as well as qualitative and quantitative assessment by industry analysts, inputs from industry experts and participants across the value chain. The research methodology is provided in terms of primary and secondary research methods implemented to gather and validate data.

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