Digital Gift Cards: Future of Gifting! Market Scope and Demand Analysis | Auchan Group SA, Gruppo Eurospin, Carrefour SA, Crai Secom SpA, Schwarz Beteiligungs GmbH, Coin SpA

A digital gift card is an online stored value card, which can be utilized as a substitute source for the payment while purchasing goods & services. Digital gift cards are issued by an e-commerce company or bank as a promotional strategy of their businesses. Furthermore, digital gift cards can be used as a security enhancement to prevent cash frauds & improve revenue margins. Moreover, the growing use of e-commerce such as digital payments, wallets, and others makes it convenient for consumers to manage & redeem digital gift cards. Therefore, high convenience in payments through e-gift cards is expected to boost the growth of digital gift card market in the near future.

Companies covered:

Major players analyzed include Auchan Group SA, Gruppo Eurospin, Carrefour SA, Crai Secom SpA, Schwarz Beteiligungs GmbH, Coin SpA, Gruppo, Euronics International Ltd, Inter Ikea Systems BV, Expert International GmbH, and Finiper SpA.

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Top impacting factors: market scenario analysis, trends, drivers, and impact analysis

Increase in demand for innovative products, rise in demand for advanced payment solutions, and high adoption of digital payments are driving the growth of the market. However, security concerns while using gift cards is expected to hamper the growth of the market. Contrarily, upsurge in demand for digital gift cards in developing countries can be seen as an opportunity for the market investments.

The global digital gift cards market trends are as follows:

Increase in demand for advanced and innovative products:

The digital gift card is an advanced technological product for the e-commerce companies. The ongoing technological innovations in digital gift cards such as security upgrades, convenient payment methods, and others which enable high sales for the companies in the market. Furthermore, the e-commerce companies benefit by innovating the gift cards. For instance, Amazon gift card allows the user to purchase & gift the digital cards online for the shopping and also select the duration for redeeming the card. Therefore, increase in demand for advanced and innovative products, will boost the growth for the global e-gift card market during the forecast period.

Upsurge in demand for digital gift cards in developing countries:

Upsurge in the demand for digital gift cards in the developing countries has been observed due to the presence of untapped demands and increased in requirement for better transactional solutions in the countries such as China, India, and others. Furthermore, with a growth in adoption of smartphones globally and rise in technological advancements for internet has been influencing the e-commerce companies to shift from plastic to digital gift cards for purchasing any goods & services. Therefore, an upsurge in the demand in developing countries is expected to foster the market growth for the global digital gift cards industry during the forecast period.

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COVID-19 scenario analysis

• As the spread of COVID-19 pandemic has resulted into lockdown & business shutdowns in several affected countries, the usage of digital gift card has helped consumers to make purchases without transmitting the coronavirus while exchanging currency.
• Restrictions such as the global factory & showrooms shutdown, travel bans & country-wide lockdowns were implemented to contain the COVID-19 outbreak. Therefore, the use of digital gift cards for the purchases made online increased during the pandemic.
• The commencement of digital gift cards in the market has positively impacted the consumer sales for the e-commerce companies & allowed consumers to take precautionary measures against the coronavirus transmission.

Key benefits of the report:

• This study presents analytical depiction of the global digital gift cards market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global digital gift cards market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed market analysis depending on the present and future competitive intensity of the market.

Questions answered in the digital gift cards market research report:

• Which are the leading players active in the global e-gift card market?
• What would be the detailed impact of COVID-19 on the global digital gift cards market?
• What are current trends that would influence the market in the next few years?
• What are the driving factors, restraints, and opportunities of the global online gifts card market?
• What are the projections for the future that would help in taking further strategic steps?

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Market size available for years: 2019–2027

Base year considered: 2019

Forecast period: 2020–2027

Forecast units

Value ($)

Segments covered: Purpose, Categories, End User, and Region

Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), Latin America (Brazil, Mexico, and rest of LATAM), and Middle East & Africa

Key segments covered:

Purpose

Retail Purchase
Festivals & Special Celebrations
Milestone Celebration
Self-Use
Others
Corporate Purchase
Employee Incentive
Sales Incentive
Consumer Incentive

Categories

Food & Beverage
Footwear & Accessories
Books & Media Products
Consumer Electronics
Restaurants & Bars
Sporting Goods
Entertainment & Gaming
Others

End User

Retail
Corporate
Small-Scale Enterprise
Medium-Tier Enterprise
Large Enterprise

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