Press release
Global Defense Suppliers’ Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Expenditure and Marketing Strategies
Global Defense Survey 2012
42% of respondents expect an increase in marketing expenditure of between 1% to 10% in 2012, while only 10% of respondents expect a decrease between 1% and 10% (reference see graph below). Marketing budgets of global defense supplier industry supplier companies are expected to rise by an average of 5.5% over the next 12 months. Supplier respondents plan to spend more on social media and different online media formats such as newsletters, blogs, videos, webcasts, podcasts, online resource centers and talkback.
Executives from the global defense industry expect increased levels of consolidation, with an average 54% from defense contractors and 49% from other service providers projecting either a ‘significant increase’ or ‘increase’ in M&A. However, 31% of defense contractors and 30% of other service providers expect no change in consolidation activities in 2012.
The expected levels of consolidation in the industry could be due to new cost or demand pressures, repayment of debt, the potential need to meet new compliance procedures, quick access to new markets, business expansion, and an increase in market share.
Additionally, global defense contractors and other service providers reveal that they will increase capital expenditure towards ‘new product development’, ‘IT infrastructure and development ’and ‘machinery and equipment purchase’ over the next 12 months.
Global defense industry respondents identify India to be the most important region for growth among emerging markets, along with Middle East and Brazil. The Indian defense industry is a fast growing market in the world as a result of demand for advanced military hardware and the concerns of domestic insurgencies and hostility from neighboring countries.
Furthermore, South Korea and Singapore with Taiwan and Hong Kongare the developed regions with the highest growth potential, as identified by 42% and 35% of respective respondents from defense contractors companies. Additionally, according to 37% of respondents from other service providers, South Korea will demonstrate ample growth in this sector.
Global Defense Survey 2012: Decreasing Defense Expenditure in the Global Defense Industry - http://www.globdef-studies.com/Global-Defense-Survey-2012
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Strategic Defence Intelligence's unique monitoring platform tracks global defence activity for over 2,500 companies and 65 product categories in real time and in a highly structured manner, giving a comprehensive and easily-searchable picture of all defence industry activity. The site features: daily updated analysis, comment and news, company and customer profiles, defence spending, tenders and contracts, product and technology intelligence, a research and analysis database providing access to industry and competitor reports to enable business and market planning, and fully customizable tools, including instant personalized report generation and custom alerts.
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For more than a decade GlobalDefence.net provides information from the field of foreign and security policy. It all started in the year 2001. After
911 the founder and current editor in chief Holger Paletschek started to create a German-speaking website with an overview about the armed forces of the world.
Today GlobalDefence.net stands for current news, background articles, geopolitical analyses, network of experts, industry leaders, political decision makers, as well as information about the armed forces of the world provided in German and English.
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