Snow Sports Apparel Market Highly Favorable to the Growth Rate by 2027

Snow sports apparels are worn for snow sports such as skiing, snowboarding, and others. Snow apparels protect an individual from freezing in the snow similarly, snow sports apparel protect an individual from freezing. These are water repellent and designed to withstand harsh conditions. There are many manufacturers of snow sports apparels, and almost half of them are located in China. Several international companies have set up their manufacturing plant in China, for example, Lafuma. The snow sports apparel has features like a comfortable stretch, body mapping construction, elastic sleeve cuffs, adjustable sleeves, underarm ventilation, backpack compatible hand pockets, and others. The demand for snow sports apparel in developed countries is very high. There is an increase in the trend for winter sports and thus the Government has implemented policies to support winter sports as a part of the curriculum, favoring the growth of the sports apparel market. From the influx of snow sports enthusiasts, the global snow sports apparel market is witnessing a huge demand for snow sports. Due to this, vendors of sports apparel have begun to extend their product portfolios, which drive the growth of the snow sports apparel market globally during the forecast period.

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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Snow sports is trending these days, and there has been a surge in the number of snow sports tournament held globally. The increase in participation in these snow sports tournaments by sports enthusiasts is the most significant factor that drives the snow sports apparel market. Rise in publicity to winter games like winter Olympics gives momentum to the global snow sports apparel market. The participation of women in these sports is another factor that boosts the demand for snow sports apparel in the market. The new trend of creating and sharing challenges, on social media platforms, excites individuals to participate in such sports activities. Sales of offline retail stores are dominant than online sales of snow sports apparel market.

However, increase in competition due to the emergence of new market players slows the growth of this market. The high cost of apparel also hampers the growth of the snow sports apparel market. There is a lack of infrastructure for winter sports activities in many countries globally. The reason for lack of infrastructure is that the majority of the nations, often follow only one sport. Prospects of winter sports thus get hurt, due to these tendencies.

Technological advancements and innovation, international expansion, surge in awareness, participation of women athletes, automation in textile industry, and continuous focus on market sustainability are few opportunities that are expected to propel the growth of the global snow sports apparel market.

Virtual Reality Shopping Experience:

The emergence of Virtual Reality (VR) has started to the traction of the global snow sports apparel market. This technology is gaining popularity in the retail industry and is going to become part of our lifestyle very soon. With the help of virtual shopping, a customer can try on different apparels, including the snow sports apparel to check the fitting, color, design, and other related things; that too without standing and waiting in a queue outside the trial rooms. For instance, Adidas, a leading vendor of the sports apparel industry, has introduced VR technology, which gives a 360° shopping experience in the retail stores.

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Regions covered North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

Companies covered Adidas, Nike, The North Face, Schoeffel, Spyder, VF Corporation, Columbia Sportswear Company, Kering Amer Sports, Decathlon, Volcom, Northland, Phenix, Lafuma, and Skis Rossignol S.A.

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