Big Data and Business Analytics Market in Europe: Opportunity Analysis and Industry Forecast, 2020–2027| Leading industry players - Amazon Web Services, Fair Isaac Corporation, IBM Corporation, Microsoft Corporation, Oracle Corporation, Hewlett Packard
Retail and e-commerce segment is expected to experience significant growth in the coming years, owing to the need to manage and analyzed large amount of data by retailers to increase their customer base and improve their market share.
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Rise in demand for cloud-based big data analytics software among SMEs, and multiple benefits provided by big data and business analytics solutions augment drive the market growth.
The key players profiled in the Europe big data and business analytics market analysis are Amazon Web Services, Fair Isaac Corporation, IBM Corporation, Microsoft Corporation, Oracle Corporation, Hewlett Packard Enterprise Development LP, SAP SE, SAS Institute Inc., TIBCO Software Inc., and Teradata Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
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Based on country, Austria is expected to grow at the highest CAGR of 14.2% from 2020 to 2027. This is owing to development of the e-commerce industry in the country and increase penetration of big data and business analytics in telecom industry. However, the rest of the Europe dominated the Europe big data and business analytics market in 2019, accounting for more than one-third of the total market share in 2019, and will maintain its dominance throughout the forecast period. Italy and Spain are gradually adopting big data analytics across various industries such as government, hospitals, clinics, finance & insurance agencies, and research centers which drives the market growth in this region.
Based on components, the software segment accounted for the largest share in 2019, contributing to nearly two-fifths of the Europe big data and business analytics market, and is estimated to maintain its dominant position during the forecast period. The same segment is estimated to portray the highest CAGR of 12.8% during the forecast period. This is owing to surge in need to manage cloud-based big data analytics services and rise in integration of artificial intelligence technologies in several industries.
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Based on deployment, the on-premise segment held the largest share in 2019, holding nearly two-fifths of the Europe big data and business analytics market, owing to its high data transfer speed and security features. Nevertheless, the cloud segment is expected to register the highest CAGR of 16.6% from 2020 to 2027. This is owing to rise in adoption of cloud services across various industries.
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