Press release
Apple Tree Group Picks Axel de Boynes to Head Laos Operations
Axel De Boynes
With more than 15 years of experience in the hospitality industry in Europe, Southeast Asia and the Middle East, Boynes takes over managerial responsibilities for Villa Maly, Nava Mekong and Kamu Lodge.
A graduate of the Francois-Rabelais University of Tours in his native France, Boynes began his career as Deputy Director of Guest Services at Le Meridien Etoile in Paris, before moving on to an Executive Housekeeper position at Le Meridien Beach Plaza in Monte Carlo.
After stints at five-star properties Le Touessrok in Mauritius and the Sheraton Doha in Qatar, Boynes relocated to Thailand to take on the role of resident manager at the akyra Chura Samui, where he oversaw the resort’s development and launch in June 2011.
Since arriving in Luang Prabang, Boynes has begun leveraging his considerable expertise toward raising the profile of the group’s Laos properties among travellers and within the industry.
ABOUT APPLE TREE GROUP
Villa Maly, Kamu Lodge and Nava Mekong are owned and operated by the Apple Tree Group, a French-owned, Ho Chi Minh City-based company with interests in tourism and hospitality, real estate, construction and import and distribution all over Southeast Asia. Its hospitality properties also include La Residence Hotel & Spa in Hue, Emeraude Classic Cruises on Halong Bay and the Press Club in Hanoi.
Apple Tree Co. Ltd.
18HBT Building, 18 Hai Ba Trung street
District 1, Ho Chi Minh City, Vietnam
Tel: (+84) (8) 3823 5800
Fax: (+84) (8) 3823 5801
contact@appletree-asia.com
C/o Press Club
59A Ly Thai To
Hanoi, Vietnam
Tel: (+84) (4) 3934 0888
Fax: (+84) (4) 3934 0899
Do Thi Thuy Hang
Social Media Manager - Vietnam
Balcony Media Group
Add: 16/66 Xuan Dieu, Hue city
Mobile: (+84) 935 833 830
Skype: hangthuydo
Email: hangdo@balconymediagroup.com
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