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Kräuter Mix takes on a new managing director

02-26-2021 08:40 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Kräuter Mix GmbH

Holger Popp is set to take on responsibility for Kräuter Mix’s Sales, Purchasing and Sustainability Management departments.

Holger Popp is set to take on responsibility for Kräuter Mix’s Sales, Purchasing and Sustainability Management departments.

Holger Popp to lead Sales, Purchasing and Sustainability Management

Kräuter Mix GmbH from Abtswind, Germany, is taking steps to strengthen its senior management team. Starting as managing director from March 1, 2021, Holger Popp is set to take on responsibility for the company’s Sales, Purchasing and Sustainability Management departments. The 52-year-old joins Kräuter Mix from the Raps Group in Kulmbach, Germany, where he headed up Purchasing and served on the management team. As well as bringing industry expertise in the field of herbs, vegetables and spices, Holger Popp has more than 20 years of experience as a manager in a medium-sized family-owned company in the food industry.

“We are delighted to be bringing recognized expert Holger Popp on board to broaden our management team,” explained managing partners Christoph Mix and Bernhard Mix, who going forward will focus on the company’s strategic orientation following many years of expansion. Silke Wurlitzer will continue to lead Administration and Finance, IT and Marketing as managing director.

Given the company’s successful growth in recent years, the move to onboard Holger Popp and redistribute management roles accordingly within the now four-person senior management team takes the company’s increasing size into due account. “We believe we are ideally equipped for the future to successfully expand our market position with our 475 employees,” said Christoph Mix and Bernhard Mix. 2020 saw the international industrial supplier for the food, phytopharmaceutical, tea, extract, spirit and pet food sectors achieve a record €132 million turnover. This marks a first in the company’s 102-year history, establishing it as a leading manufacturer and trading company for air-dried plant-based raw materials.

Kräuter Mix GmbH
Wiesentheider Str. 4
D-97355 Abtswind
Phone: +49 9383 204-0
Fax: +49 9383 204-243

Media contact:
Michael Kämmerer
Phone: +49 9383 204-312
Fax: +49 9383 204-99312

Kräuter Mix GmbH – Passion for Plants

Kräuter Mix, the family business run by a third and fourth generation of owners, supplies the food and pet food industries, the pharmaceutical industry and trade with high-quality raw-materials. We offer our customers an extensive product portfolio ranging from dried vegetables and mushrooms, culinary herbs and spices through to plant-based raw materials, phytopharmaceutical substances and medicinal, fruit and herbal teas, as mixtures or as individual ingredients. We supply you with our products in almost all forms of processing and refining, both conventional and organic.

Many of our products are found in well-known pharmaceuticals and foodstuffs around the globe. To this end, we procure our raw materials from the best cultivation and collection areas around the globe. Our integrated quality management system with numerous certifications creates safety for customers and also attaches particular importance to the ecological and social aspects of sustainability. We also offer a variety of options in the field of contract processing.

Our corporate philosophy "Passion for Plants" serves as a basis for our acting and is our secret of success when it comes to efficiency. Our customers around the globe choose us for our experience since 1919, our technical capacities, the expertise of our qualified employees and for the provision of individual solutions. Among our customers are Unilever, Nestlé, Frutarom, Mondelez, Kotanyi, Wiberg, Van Hees, Twinings and Kneipp.

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