Stevia Market How Top Companies Adapted after COVID-19 Hit Its Business

Stevia Market by Form (Powder, Liquid, and Others), End User (Food & Beverages Industry, Pharmaceutical Industry, Retail Industry, and Others), and Distribution Channel (Direct Channel and Indirect Channel): Global Opportunity Analysis and Industry Forecast, 2019–2026."According to the report, the global stevia market garnered $637.1 million in 2018, and is expected to garner $1.16billion by 2026, growing at a CAGR of 8.0% from 2019 to 2026.

Covid-19 impact-
• The pandemic has impacted the global stevia market moderately. The first phase of the lockdown led to shortage of raw materials and disruptions in the supply chain.
• However, the outbreak of Covid-19 has made people more health conscious than ever before. More and more individuals have now started consuming this natural, zero calorie, non-cariogenic sweetener as a healthy substitute of refined sugar.

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Increase in applications in food & beverage industries, demand among diabetics and obese consumers, and launch of new products drive the global stevia market. However, threats from substitute product hinder the market growth. On the other hand, surge in demand for natural sweeteners and rise in adoption in animal feed create new avenues for growth in coming years.

The retail segment is anticipated to garner the highest market share during the forecast period, due to rise in consumer awareness about stevia as a natural zero calorie sweetener, which is non-cariogenic sweetener with low glycemic index. Furthermore, health benefits associated with stevia has made it popular in the household sector. Thus, the demand for stevia especially among the diabetic and obese consumers is expected to increase significantly, thereby driving the growth of the stevia market.

Based on distribution channel, the direct channel segment accounted for three-fourths of the global stevia market in terms of revenue in 2018, and is expected to maintain its lead position by 2026. This is due to emergence of new online web portals to sell stevia and surge in brand awareness among the potential customers. However, the indirect channel segment would witness the highest CAGR of 9.1% from 2019 to 2026, owing toeasy accessibility of products and huge discounts &offers on products.

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Based on form, the powder segment held the largest share in 2019, generating more than two-fifths of the global stevia market in 2019, and is expected to maintain its dominance throughout the forecast period. This is attributed to surge in its usage in the food & beverages, pharmaceuticals, and otherindustries for its solubility, sweetness, and long shelf life. On the other hand,the liquid segment is estimated to portray the fastest CAGR of 8.6% from 2019 to 2026, owing to availability in different flavors including vanilla, chocolate, hazelnut, lemon, and others to improve flavor of food and drinks.

Based on region, Asia-Pacific, followed by North America,accounted for nearly one third of the global stevia market share in 2018, and is estimated to maintain its top position by 2026. This is attributed toits surge ofusage in sports drinks, beverages, food products, toothpaste, and others in Asian countries along with it benefits in lowering blood pressure, managing diabetes and others.However, Europeis expected to maintain the largest CAGR of 9.5% from 2019 to 2026, owing torapid formulation and launch of new stevia containing products and reformulation of existing products by food & beverage manufacturers.

Top Key Players; BENEO (SUDZUCKER Group), Cargill, Incorporated., Van Wankum Ingredients, FRAKEN BIOCHEM CO. LTD, Haihang Industry Co., Ltd, Archer Daniels Midland Company, Ingredion Incorporated, PureCircle, Tate & Lyle PLC., and Foodchem International Corporation.These market players have implemented several strategies including partnership, expansion, collaboration, joint ventures, and others to heighten their status in the industry.

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