7 ways to grow beauty business by tech | Beauty Sourcing
Much like we're seeing amid COVID-19.
If you've been paying attention, then you've witnessed how beauty businesses are adapting. For example, offering specialized skincare products for those with mask acne. This is a new problem, and already the beauty industry is attempting to fix it.
We're also seeing a growing technology trend (and have since before COVID) among beauty businesses. There's a shift happening that's both streamlining operations and improving customer experiences.
So let's take a look at how technology is transforming beauty brands.
1. Better Personalization with Artificial Intelligence
Artificial intelligence is at the front and center of a lot of marketing strategies. It includes tools that automate interactions with consumers, making it easier to provide 24-7 customer service and sales support.
Imagine visiting a beauty website with hundreds of different shades of makeup. So to help you find what you're looking for, you text the chatbot on the page. It asks a series of questions, helping pinpoint the best options to try.
This not only improves the experience but increases the odds of a sale happening.
But how will the customer know which of the shade options to choose from?
2. Virtual Experiences Available at Home
You're at the same beauty website and have narrowed down your search for the perfect shade, thanks to the help of a chatbot. But now, you're faced with either choosing the wrong one and having to deal with returns. Or you have to order them all and still have to deal with sending back the ones you don't like.
Beauty businesses are reducing the number of returns it receives by introducing virtual experiences. This is possible using technology, such as augmented reality (AR).
This enables you to see how the different shades look on you before you purchase. It's a clever way to help customers feel more confident in buying makeup items they've never used before.
3. On-Demand Makeup Using a Printer
Well, not an actual printer (obviously), but there's a device beauty businesses are developing that works similar to one. You can now find options that help consumers put on makeup faster.
There are several products already on the market from various brands. One example is the Opte wand sold by Proctor and Gamble. It recently showcased the makeup printer, which scans your skin and applies tiny amounts of foundation to age spots, blemishes, and burst blood vessels.
It does with great precision, thanks to its built-in camera taking 200 frames per second. It also has a microprocessor that analyzes data to tell the difference between light and dark areas.
We wouldn't be surprised to see this trend evolve into 3D-printing, AI-powered image analysis, and facial recognition technology. This would empower beauty brands (and influencers) to sell/share makeup looks directly to consumers.
4. Smart Skincare Gadgets
Here's a broad market for beauty brands to tap into, and many already have. Taiwan's New Kinpo Group is one, introducing the HiMirror. It's a mirror designed to scan your face for fine lines, red spots, wrinkles, and brightness levels.
The mirror then rates those factors from poor to good. Then based on its analysis, it'll make personalized recommendations for the user.
Another brand has a similar product, but it's a smartphone app. Olay's Skin Advisor offers similar tips. And the brand's new app will even allow you to simulate how you'll likely look in the future (using AR technology).
Other brands are creating products that enable consumers to get spa-like treatments at home (i.e., LED light therapy).
5. Companion Apps for Skincare Products
We already discussed some of the apps created by beauty businesses right now. But there's an overall trend we're seeing as it pertains to companion smartphone apps.
Beauty businesses are finding unique ways to build apps that help customers use their products and obtain the look/skin they desire. These apps double over as helpful aids to customers and sales machines for beauty brands.
6. B2C Beauty Businesses Go Virtual
With more people are home, beauty businesses have to become proactive about reaching out to their customers. Using paid ads and social media can help but isn't enough to establish relationships and build loyalty. This makes it, so brick-and-mortar beauty businesses have to go digital.
One way beauty brands are doing this is with webinars. These are excellent tools for showcasing new products, sharing beauty tips, and hosting makeup tutorials (i.e., how to do makeup like Beyonce).
7. B2B Beauty Suppliers Launch Virtual Tradeshows
Tradeshows are canceled, and no one knows when they'll return. So to replace them, beauty suppliers are going digital. Virtual tradeshows are becoming the new norm for connecting with beauty businesses in need of their ingredients and supplies.
You'll find more B2B beauty brands hosting technical seminars, creating branded content, and shifting to other online methods to keep business going.
Stay Connected with Your Beauty Suppliers and Manufacturers
Maintaining a beauty business requires constant innovation to remain resilient in today's world. This can be challenging now that it's more difficult to connect with beauty suppliers and manufacturers in-person.
So to help make this easier, you can use B2B beauty platforms like BeautySourcing.com. You can visit our site to see and register for virtual beauty events. And you can sign up to find thousands of beauty suppliers and manufacturers (including OEM, ODM, and OBM).
The platform enables you to search by product, ingredient, event name, or product category. Finding what you need has never been easier. But don't take our word for it -- sign up for free today!
Tel: +1-646-653 2838
Add: 62 West 47th Street,Suite 14A11 New York, NY 10036
BeautySourcing.com power the growth of global beauty supply side. With more than 15 years of experience leading exhibitors to attend 100 worldwide beauty trade shows. We are expert in reviewing suppliers capabilities and making the most use of the worldwide resources of beauty trade shows. With the outbreak of COVID-19, International flight suspensions caused a big impact in beauty supply side sourcing trade. Concerned people in the industry are welcome to engage in interaction with one another during normal trade shows, BeautySourcing.com create a new digital normal for you to one stop sourcing all the products and exhibitors from all global beauty events.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release 7 ways to grow beauty business by tech | Beauty Sourcing here
News-ID: 2246769 • Views: 1283
More Releases from BeautySourcing.com
Three Mainstream Trends Leading Chinese Cosmetic Packaging - Perspective from LU …
From April 13 to 14, Luxe Pack Shanghai held together concurrently with MakeUp in Shanghai. From the creative packaging design and everything brimming with oriental style, let's follow BeautySourcing to see what awaits us on the show floor. Focus More to Green Compared to European countries and the United States, China's sustainable beauty is still in its infancy. In 2021, China amended its regulations making it possible for some companies to import ordinary cosmetics without the need for animal
Cosmoprof Worldwide Bologna 2023! BeautySourcing Is Ready, Are You?
BeautySourcing will bring 63 Chinese premium suppliers of packaging, makeup, nail care, hair care and more, to Cosmoprof Worldwide Bologna 2023, the event dedicated to all sectors of the beauty industry, which will take place in Bologna, from March 16 to March 20, 2023. We look forward to an opportunity to serve you on-site with our online & offline product search experiences. The finalists of Cosmoprof Awards 2023 from our suppliers will unveil on the
Join BeautySourcing to Set Your B2B Trade on "The Digital Express"
In recent years, cosmetic trade has experienced tremendous changes. Digital sourcing has become a popular way among global buyers. Especially the COVID-19 pandemic accelerates such shift. The increased pace of digital transformation over the past two years means a big shift in the way field sales representatives reach potential customers. In the past, B2B sales representatives took on an assigned sales territory and they met with their potential buyers face-to-face
New Suppliers on BeautySourcing Alliance for February 2022
If your new year's plan is to find some new suppliers to make your supply chain more dynamic, you are very lucky: we present a premium suppliers alliance to make a shortlist of qualified vendors from online to offline. Our suppliers come from nearly all beauty sectors, from packaging, skincare, hair care, makeup tools to nails, etc. This year, we will strive to add more new suppliers to our alliance
More Releases for Beauty
Beauty Devices Market: Growing Applications of Beauty Devices in Healthcare to D …
Beauty devices are made and sold for the purpose of enhancing the physical attractiveness of users. These devices come in handy and are very useful for the cosmetic usage area including skin related issues, such as acne, wrinkles and scars usage areas among others. The market for beauty device is expected to witness huge growth due to changing consumer psyche towards beauty and wellness and increasing prevalence of age-related skin
Eye Makeup Market $19.6 Bn by 2025: Christian Dior SE, Huda Beauty FZ-LLC, Revol …
Eye Makeup Market is projected to be valued at USD 19.6 Billion by 2025, registering a CAGR of 6.6% from 2019 to 2025. Eye makeup products are used to enhance the appearance of the eyes. The various types of eye makeup products include eyeshadow, eyeliner, and eyebrow products. The growth of the makeup market has significantly contributed to the growth of the eye makeup market. High competition owing to the
Global Beauty Instrument Market Growth Will Escalate Rapidly till 2024 by Top Ve …
Global Beauty Instrument Market brings a systematic perspective of the market execution in worldwide and additionally the regional situation. In a detailed sections shrewd arrangement, the Beauty Instrument contemplate that make sense of different perspectives relating to the global market. To begin with, the Beauty Instrument market definition, applications, arrangement, and industry esteem chain structure are incorporated into the answer, to target gathering of people on restricting Beauty Instrument market
Global Beauty Instrument Market 2018 Stryker, Medtronic, Johnson & Johnson, Beau …
Beauty Instrument Market Summary Global Beauty Instrument Market Size, Share, Growth, Trends, Regional Outlook, and Forecasts, 2018 - 2025' to its vast database of research reports. This intelligence study focuses on the current market trends and development patterns, in order to assist the new entrants in discovering market opportunities and develop effective ways to expand their presence in the global market. Get a Sample PDF Report : https://is.gd/tjJnMl This research report provides
Beauty Instrument Market 2018 by Share, Size and Top Players Study:- Stryker, Me …
Global Beauty Instrument Market research Report 2018 by Production, Demand, Growth, Size, Supply, Market Development, Application, Segmentation, Forecast and Analysis by 2025. Get Sample Copy of this Report- https://www.orianresearch.com/request-sample/663648 The Beauty Instrument Market Report includes the general market read of the Beauty Instrument market. So as to produce complete info regarding the market, written account knowledge was collected that additionally enclosed the applied mathematics knowledge. Rigorous researches and studies were created
Beauty Company Providing Quality Beauty Product Reviews
Dana Point, California – October 4, 2018–Wouldn’t it be nice to be able to know which beauty products to use and which ones to stay away from. You have an issue and are having a hard time finding the right product. Chances are you have already spent a good deal of money on various products to fix whatever beauty issue you are having. Wouldn’t it be great