Dry Shampoo Market Scenario, Business Strategies And Emerging Market Segments 2027

Dry shampoo is a hair care product that eliminates the use of water and provides instant cleaning and restores strength and softness to the hair. It mainly comprises two types of ingredients, an oil absorbing substance such as cornstarch and kaolin, and a scentless or an aromatic freshener such as paraben. Dry shampoo is majorly applied to absorb excessive sebum and to control odor. Sebum is a greasy mixture of an assortment fats and is produced by the sebaceous glands. It provides moisture to the hair and avoids brittleness and dryness. However, excessive sebum blocks the hair follicles, which causes infection and adversely impacts the productivity of hair growth cycle and results in hair thinning and sebum hair loss. Dry shampoo is an easy and quick solution to treat oily scalp by avoiding excessive hair washing. Fast-paced lifestyle of consumers is fuelling demand for on-the-go products, which in turn, is supporting market growth. Furthermore, the rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market. For instance, there are tinted or clear dry shampoos for color treated hair and dry shampoo sprays for thick hair and unscented dry shampoos for allergic consumers.

Majority of dry shampoo ingredients consist of harmful chemicals and preservatives such as ethanol, parabens, and magnesium silicate, which is restraining growth of the market, as these chemicals are absorbed into the scalp and can potentially harm human health if exposed for long time. For instance, magnesium silicate is associated with cancer and respiratory toxicity. Moreover, certain dry shampoos create dusty or whitish residue on the scalp, which is further negatively impact growth of the market.

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Dry shampoo is made of silica based formulas and powders, including clays or starch, which absorbs dirt and excess oil from the scalp, without the use of water. The product has gained popularity in the recent years as, it provides an easy and convenient way for hair care. In addition, there is a wide variety of dry shampoo available in the global market, including powder form, aerosol spray, and foam. Although, the dry shampoo is not a complete replacement for conventional shampoos, it can prolong the interval between shampooing.

Detailed Segmentation:

Global Dry Shampoo Market, By Product Type:
Paraben Free
Gluten Free
All Natural
Others

Global Dry Shampoo Market, By Form:
Aerosol Spray
Powder
Foam

Global Dry Shampoo Market, By Distribution Channel:
Hypermarket
Supermarket
Convenience Stores
Specialty Stores
Drug Stores
Online
Others

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Major players operating in the global dry shampoo market include Shiseido Company Ltd., The Unilever Group, Procter & Gamble Company, The Estee Lauder Companies Inc., Revlon Inc., Church & Dwight Co. Inc., L’Oreal SA, Coty Inc., Henkel AG & Co. KGaA, and Kao Corporation.

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