Digital Enablement, Adoption of Omni-Channel Business Models and Growing Demand from Tier-2 Cities to Drive Used Car Sales in Indonesia: Ken Research

• As an impact of Covid-19, OLX Indonesia saw a drop of 15-25% in the number of used car listings on its platform in 2020.

• Used car platform, Carro, experienced a 600% increase in demand for certified used cars during the pandemic. The platform offered home test drives as well as the option of purchasing cars completely online.

• In July 2020, BeliMobilGue became a part of OLX Indonesia and rebranded itself as OLX Autos, offering instant car selling service to customers. OLX Autos is present in 7 cities with ~113 inspection centers and 2,000 partners throughout Indonesia.

Shift towards Online Platforms: In order to tap into the online used car market, many multi-brand and independent dealerships are expected to increase their digital presence. Along with listing of used car inventory online through online portals, some dealerships are also investing in their own websites and Instagram pages. Used car platforms are likely to focus on developing a transactional marketplace to enable 100% online end-to-end transactions from the convenience of the homes without having to visit the showrooms.

Increasing Demand Hatchbacks & SUVs: Although traditionally MPVs have dominated the used car sales in Indonesia, recently there has been increasing demand for Hatchbacks or City Cars and SUVs. The cultural shift from large families to nuclear families and buying cars for individual needs are driving the demand for these cars.

Leveraging Latest Technologies: The online platforms as well as dealerships looking for expanding their presence online, plan to implement latest technologies such as 360 degrees 3D view of the interiors & exteriors, artificial intelligence to analyze car condition through pictures, and more in order to create a better user browsing experience. These technologies along with the provision of detailed inspection reports as well as services such as car financing and insurance on a single platform are expected to be a game-changer in the market.

Analysts at Ken Research in their latest publication “Indonesia Used Car Market Outlook to 2025 – By Market Structure (Organized & Unorganized), By Type of Car (MPVs, Hatchbacks, SUVs & Others), By Brand (Toyota, Honda, Daihatsu, Suzuki & Others), By Vehicle Age, By Mileage, By Customer Age and By Region (DKI Jakarta, East Java, West & Central Java, North Sumatera & Others)” observed that the used cars market in Indonesia witnessed improvement in the used to new car sales ratio over the period 2014-2020. Increasing value-added service offerings, the rising presence of online classified platforms and marketplaces as well a large number of financing companies offering credit for used cars are contributing to the industry’s growth. The Used Car Industry in Indonesia is expected to grow at a CAGR of ~15.7% on the basis of gross transaction value and ~14.2% on the basis of sales volume over the forecast period 2020-2025.

For More Information on the research report, refer to the below link: -

https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/indonesia-used-car-market-outlook-to-2025/412166-100.html

Key Segments Covered: -
Indonesia Used Car Market (On the basis of GTV)
Indonesia Used Car Market (On the basis of Sales Volume)
Indonesia Used Car Market Segmentation (On the basis of Sales Volume)

By Market Structure (On the basis of Sales Volume & GTV)
Organized
Unorganized

By Type of Car
MPVs
Hatchbacks
SUVs
Others

By Brand
Toyota
Honda
Daihatsu
Suzuki
Others

By Vehicle Age
Less than 1 year
1-3 years
3-5 years
5-8 years
More than 8 years

By Mileage
Less than 20,000 Km
20,000-50,000 Km
50,000-80,000 Km
80,000-120,000 Km
More than 120,000 Km

By Regions
DKI Jakarta
East Java
West & Central Java
North Sumatera
Others

By Age Group of Buyers
18-30 Years
30-50 Years
More than 50 Years

Organized Used Car Market
By Sales Channel
Multi-brand Showrooms
OEM-Certified/Authorized Dealership Outlets

Unorganized Used Car Market
By Sales Channel
Customer to Customer (C2C)
Local Dealerships

Dealerships Covered
Mobil88
Toyota Trust (PT Astra Auto Trust)
Hyundai Auto Safe (PT Hyundai Mobil Indonesia)
Suzuki Auto Value (PT Suzuki Indomobil)
Diamond Smart Auto (PT Mitsubishi Motors Krama Yudha Sales Indonesia)
PT Tunas Ridean Tbk

Online Auto-Classifieds/Platforms Covered
OLX Indonesia
Mobil123
Carmudi
Oto.com
Carsome
Carro

Key Target Audience
Car Dealerships
Car Manufacturers
Car-Rental and Leasing Companies
Online Auto Classified Companies
Industry Associations
Regulatory Bodies
Used Car Auction Companies
Banks & NBFCs

Time Period Captured in the Report:-
Historical Period: 2014-2020
Forecast Period: 2021-2025

Key Topics Covered in the Report: -
Macroeconomic Overview and Overall Automotive Demand in Indonesia
Overview and Genesis of Indonesia Used Car Industry
Trends and Growth Drivers in the Industry and Challenges Faced
Indonesia Used Car Market Size and Segmentations, 2014 – 2020
Ecosystem and Value Chain of Used Car Industry
Customer Decision Making Parameters & Brand Perception Mapping
Cross Comparisons between Major Authorized Dealerships and Online Auto-Classifieds/Platforms and Company Profiles
Future Market Size and Segmentations, 2020-2025F
Covid-19 Impact on the Industry, the Way Forward & Upcoming Online Business Models
Analyst’s Recommendations

Related Reports by Ken Research: -

https://www.kenresearch.com/banking-financial-services-and-insurance/loans-and-advances/indonesia-car-finance-market-outlook/286575-93.html

https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/saudi-arabia-used-car-market-outlook-to-2025/356552-100.html

https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/india-used-two-wheeler-market-outlook-to-2025/384703-100.html

Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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Ken Research is a Global aggregator and publisher of Market intelligence, equity and economy reports. Ken Research provides business intelligence and operational advisory in 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies.

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