Scottish Whisky Market Current Scenario and Future Growth Analysis by 2027

The major ingredients of Scottish whisky are malted barley or other cereals such as maize and wheat amongst others. The processes of manufacturing Scotch whisky ranging from mashing of cereals, conversion into fermentable substrate, fermentation, and distillation are performed within the same distillery. It is also required that the maturation of Scotch whisky should take place in Scotland. Global Scottish whisky market is expected to exhibit a CAGR of 5.3% over the forecast period.

The market for Scotch whisky is driven by rising demand for premium and high-quality alcoholic beverages, owing to increase in the purchasing power of the consumers. Growth of the Scottish whisky market is also propelled by the introduction of favorable trade policies such as reduction of import duties on spirits. For instance, in July 2018, a deal was signed between European Union and Japan for removing the tariffs imposed on trading of Scotch whisky. However, growth of the market can be restrained by increasing irregularities in the climatic conditions of Scotland, which might hamper processing of Scotch whisky.

Among all product types, single malt segment is expected to hold a dominant position in the market. Single malt Scotch is unblended malt whisky, which is distilled in single distillery by using water and malted barley in pot stills. A variety of single malt Scotch whisky is also blended together for producing blended malt Scotch whisky. There are also regulations for the movement of Scotch whisky from Scotland to other countries. For instance, according to the Regulation 5(1) of Spirits Drinks Regulations 2008, single malt Scotch whisky cannot be transported from Scotland to other countries except for the bottles made of inert materials and capable of holding 2 liters or less of whisky. These bottles should also be labelled for retail sales.

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Several health benefits associated with consumption of Scottish whisky is expected to drive the market growth during the forecast period. For instance, Scottish whisky contains high levels of elegiac acid, which is an antioxidant compound that prevents the body against cancer. Furthermore, Scottish whisky also reduces the risk of stroke, helps prevent diabetes, and lowers the risk of dementia. These factors are expected to boost demand for Scottish whisky among health conscious people, globally.

Detailed Segmentation:

Global Scottish Whisky Market, By Product Type:
Single Malt
Blended Malt
Blended
Single Grain
Blended Grain
Organic

Global Scottish Whisky Market, By Price Range:
Premium
High End Premium
Super Premium

Global Scottish Whisky Market, By Distribution Channel:

On Trade
Restaurants & Bars
Liquor Stores
Others

Off Trade
Supermarket & Hypermarket
Discount Stores
Online Stores
Others

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Key companies covered as a part of this study include Diageo Plc., Pernod Ricard, William Grant and Sons Ltd., Bacardi Limited, Bowmore Distillery, Suntory Beverage & Food Limited, Brown-Forman Corporation, LVMH, Isle of Arran Distillery, La Martiniquaise, and The Edrington Group.

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