Baby Toiletries Market Size, Share, Growth, Trends, Analysis and Forecast 2022

Baby Toiletries Market was valued at $56,938 million in 2015 and is expected to garner $87,339 million by 2022, registering a CAGR of 6.4% during the forecast period 2016 – 2022. Baby toiletries has witnessed increased adoption owing to factors such as increase in the hygiene care for babies, rising birth rate, and increasing disposable income of customers. Increase in the number of working women ratio and improving standards of living of people in emerging economies such as India and China creates numerous opportunities in the global baby toiletries market.

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Baby toiletries industry is estimated to depict a significant growth during the forecast period in Asia-Pacific, owing to the increase in hygiene care for babies; rise in birth rate in India, China, and other countries; and availability of wide range of branded baby products, such as sun screen lotions, detanglers, diapers, colognes, and wipes. Furthermore, owing to increase in the number of child-bearing women and their participation in labor workforce, the baby care products are used at a highest rate as these provide ease and convenience for working mothers to take care of their baby’s health, which further supplements the baby toiletries market growth.

Improvements in standard of living and rise in GDP in various regions of Asia-Pacific have encouraged people to use baby toiletries for their newborn and children. Moreover, change in people’s mentality over the usage of the baby products, such as diapers act as a major supporting factor to increase the growth of baby toiletries market. Many diaper banks, (such as The Diaper Bank and National Diaper Bank Network) assisted poor families in providing free diapers to the unprivileged families and spreading awareness regarding the benefits of using them. Various baby toiletries key players, such as Kimberly Clark, Procter & Gamble, and other NGOs are spreading awareness regarding baby health, which is further supplementing the market growth.

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According to World Health Organization (WHO), in 2015, around 5.9 million children died under the age of five. One of the leading causes of death is hygiene issues, which causes diarrheal diseases and other infections among children. Therefore, various health and hygiene awareness campaigns are being launched by leading companies such as Kimberly Clarks Huggies and many NGOs such as National Diaper banks, which have come forward to create awareness among parents to use biodegradable diapers and provide complete aid to the parents for the babys health.

The report segments global baby toiletries market on the basis of product type, mode of sales, and region. Based on product type, the baby toiletries market is segmented into skin care products, hair care products, diapers, wipes, bathing products, and others. The online mode of sale, is expected to witness the fastest growth, registering a CAGR of 8.6%. Among the product type segment, diaper segment dominated the baby toiletries market with over 58% share in 2015, and is projected to maintain this trend throughout the forecast period.

Key players profiled in the report are Johnson & Johnson Consumer Inc. Procter & Gamble, Kimberly-Clark Corporation, Artsana S.p.A., Beiersdorf AG, Burt’s Bees, Inc., California Baby, Inc., Aveeno, and Cotton Babies, Inc., SCA Hygiene.

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