Augmented Reality Market Size | COVID-19 Impact Analysis | Forecast to 2027

The global augmented reality market size was valued at USD 1767 billion in 2020. It is expected to expand at an average annual growth rate (CAGR) of 43.8% from 2021 to 2027. Increasing demand for remote support and collaboration from supporting enterprises. Workflow management and optimization is expected to drive market growth. Companies are using augmented reality (AR)-based apps to track, identify, and resolve technical issues, as well as tasks such as production line renovation, assembly, manufacturing and repair. With increasing personal preference for smartphones, smart glasses, and other handheld and wearable devices, mobile AR technology is being adopted to deliver immersive experiences. As a result, companies are exploring the potential of AR technology, especially to deliver personalized interactive experiences to customers. For example, in June 2018, Hennes & Mauritz AB's brand Monki adopted AR technology to deliver a 3D experience to their customers via smartphones while at the same time showcasing clothing on an online platform.

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Key Market Players

• Microsoft
• Google LLC
• Apple, Inc.
• Sony Corporation
• Blippar Ltd
• Infinity Augmented Reality Ltd.
• Niantic, Inc.
• Zappar Ltd.
• Magic Leap, Inc.
• Wikitude GmbH

Augmented Reality Market Segmentation

By Offering

• Hardware
• Software

By Device Type

• Head-mounted Displays
• Head-up Displays

By Application

• Consumer
• Aerospace & Defense
• Healthcare
• Enterprise
• Commercial
• Automotive
• Energy
• Others

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• We cover more than 15 major industries, further segmented into more than 90 sectors.
• More than 120 countries are for analysis.
• Over 100+ paid data sources mined for investigation.
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Recent Developments

o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment

Geographic Coverage

o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume

Key Questions Answered by Augmented Reality Market Report

• What was the Augmented Reality Market in 2020 and 2021; what are the estimated growth trends and market forecast (2021-2027).
• What will be the CAGR of Augmented Reality Market during the forecast period (2021-2027)?
• Which segments (product type/applications/end-user) were most attractive for investments in 2018? How are these segments are expected to grow during the forecast period (2021-2027)?
• Which manufacturer/vendor/players in the Augmented Reality Market was the market leader in 2018?
• Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.

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