Bubble Tea Market Growth Prospects, Key Vendors, Future Scenario Forecast 2027

Bubble tea is a Taiwanese drink also known as pearl milk tea, boba, or boba milk tea. It was invented in Taichung in the 1980s and is available in variety of flavors such as fruity and creamy including green apple, strawberry, mango, watermelon, grape, honeydew, avocado, lychee, banana, cantaloupe, and others. Whereas, other popular non-fruits and creamy flavors comprises chocolate, mocha, coffee, rose tea, taro, thai tea, and lavender tea.

Increasing number of flavors in boba is expected to fuel the bubble tea market growth. Major companies worldwide offer different boba flavors to enhance their market share. For instance, Boba Box Limited, a U.K.-based boba producer, offers mini boba in different flavors including blueberry, cherry, green apple, lemon, passion fruit, peach, raspberry, and others. Fokus Inc., a bubble tea supplier in Taiwan, offers popping boba in different flavors including lemon, plum, grape, strawberry, lychee, mango, peach, passion fruit, and cranberry.

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Based on flavor, bubble tea market is segregated into flavored and original flavors. Wherein, flavored segment accounted for the largest revenue share and contributed for approximately 60.0% of the total revenue generated for bubble tea market in 2018 across the globe. Increasing demand for non-alcoholic beverages across the globe is driving growth of the flavor type segment in the bubble tea market. According to data published in Agricultural and Resource Economics Review, the sales of non-alcoholic beverages such as tea, milk, coffee, energy drinks, bottled water, juice, and soft drinks in the U.S. was valued at US$ 131 billion in 2013, which increased by US$ 164 billion in 2018.

Detailed Segmentation:

Global Bubble Tea Market, By Tea Type:
Black Tea
Green Tea
White Tea
Oolong Tea
Others

Global Bubble Tea Market, By Flavor Type:
Flavored
Original

Global Bubble Tea Market, By Boba Type:
Black Boba
Clear Boba
Flavored Tapioca Boba
Others

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Key companies covered as a part of this study include, Teapioca Lounge, OCOCO International Co., Ltd., Kung Fu Tea, Lollicup Coffee & Tea, Vivi Bubble Tea, Chatime, Boba Guys, Chill Bubble Tea, Boba Tea Company, and Real Fruit Bubble Tea

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This release was published on openPR.