Press release
Energy Gum Market Growth Factors, Current & Emerging Trends, Competitive Landscape and Forecast
The Global Energy Gum Market was valued at $75.15 million in 2016, and is projected to reach $125.24 million by 2023, registering a CAGR of 7.6% from 2017 to 2023.Energy gum is an energy-rich flavor-filled gum, which is a fast and efficacious manner to deliver instant energy to improve mental alertness and alleviate the effects of sleep deprivation and fatigue instantly. It is prepared by softening gum bases followed by mixing it with other ingredients such as caffeine, taurine, B-vitamins, and others. It is an instant booster of energy to a consumer, which could improve his reaction time, mental alertness, concentration, and mental & cognitive performance. In addition, increasing inclination of millennials towards health & fitness supplement products has increased the demand for energy gum. Other factors, such as increase in sport participation rate and rise in number of fitness and health centers have significantly contributed to the growth of the energy gum market.
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Increase in consumption of health and energy supplements by non-traditional users drives the energy gum market.
Energy gum, also known as caffeinated gum, is a type of energy supplement sold in the form of gums, which provide physical and mental stimulation and instant burst of energy. It helps in reducing the effects of fatigue, sleep, and deprivation. Energy gum is prepared by softening the gum base followed by infusing it with other formulation ingredients such as caffeine, taurine and B-vitamins. It improves mental and cognitive performance by delivering caffeine, which is effective for stimulating physical vigilance. The other health benefits associated with energy gum include improved reaction time, alertness, concentration, and prevention of cardiovascular disease, cancer, and diabetes.
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In terms of value, Asia-Pacific and LAMEA collectively contributed approximately one-third share of the global market in 2016. Developing countries, such as Brazil, India, and China display a huge growth potential for this market on account of high disposable income, decent number of millennial population participating in sports, and surge in the number of fitness centers in these countries.
As retail channels such as convenience stores, supermarkets, health stores, and online channel are the primary distribution channels of energy gum, widespread presence of these channels could boost the market growth. Emerging economies, such as India and China, have witnessed significant adoption of energy gums due to rapid urbanization, economic growth, and surge in middle-class population.
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The key players operating in this market are Blast Power Gum, BLOCKHEAD HQ Ltd., Mondelez International, Inc. (Cadbury Trebor Bassett), Energy Bombs, GumRunners, LLC, Lotte Group, GelStat Corporation (Mastix LLC), NeuroGum, LLC, Mars Inc. (Wm Wrigley), and Zestl International NZ Ltd.
Key Benefits for Stakeholders
This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global energy gum market for the period of 2016-2023 to identify the prevailing market opportunities.
In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
Porters five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network.
The major countries in each region have been mapped according to individual market revenue. Market player positioning provides a clear understanding of the position of leading companies.
The report focuses on the regional as well as global market, including information about its key players, strategies, and products.
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