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Deimira Paa Baidoo: Don't Wait for Long Term Marketing

Calgary, AB - Business coach and entrepreneur Deimira Paa Baidoo owns and operates Melcom Group LTD, an online marketing company. Recently, he has come across several clients that prefer to prioritize pay per click marketing (PPC) first, because they believe they need to see results “now.”

Deimira Paa Baidoo believes this is a mistake.

“Unless your company’s survival requires immediate intervention,” says Deimira, “it makes more sense to invest in your long term marketing strategy as early as possible, even if it means it might take a while to see results.”

Deimira is specifically referring to content marketing, a website optimization strategy that prioritizes content on a website as a way to rank higher in search results. According to Paa Baidoo, content marketing is one of the most consistently proven effective ways to help a website appear higher in search. But it is also slow.

“Typically it takes as many as 2 to 3 months of high quantity content to see even some results” says Deimira. “Many companies are unwilling to wait that long, or do not believe marketing should take that amount of time.”

But Deimira Paa Baidoo argues that 2 to 3 months is, in reality, not long at all. “You don’t start a business to be successful for 5 months and then disappear. You start one to be successful for 5 years, 10 years, and maybe even longer. Waiting 3 months or even six months to see results is not long when you consider that a new business is expected to be a long term entity.”

There are situations where Pay Per Click adverting makes sense, such as if new clients are needed for survival or if the ROI of a new customer via ads is phenomenal. But if a company is only using PPC because they believe that waiting 2 to 3 months for content marketing to work is too long, “they are not going to be happy when 2 to 3 months pass and they have to wait another 3 months for any content work to be effective” says Paa Baidoo.

Melcom Group LTD
3961 52 Ave NE #2148B
Calgary, AB T3J 0K7, Canada

ABOUT DEIMIRA PAA BAIDOO BUSINESS COACHING - Deimira Paa Baidoo is an entrepreneur and business coach. He currently operates two companies, Melcom Group LTD, which specializes in online marketing, and Melcom Homes, which provides custom housing in Calgary. For coaching and speaking inquiries, he can be found at www.DeimiraPaaBaidoo.com

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