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Over-the-top Market in Indonesia : Opportunity Analysis and Industry Forecast, 2018-2026 | Key players - CatchPlay, HOOQ, Iflix, Mola TV, PT. Media Nusantara Citra Tbk. (MNC Media), Netflix Indonesia, PT Telekomunikasi Selular (Telkomsel), PT. Telekomunik

02-09-2021 12:54 PM CET | IT, New Media & Software

Press release from: Allied Market Research

Over-the-top Market in Indonesia : Opportunity Analysis

Over-the-top services refers to movies and TV shows that are delivered directly to digital users, and do not require cable or satellite television subscription. OTT content can be directly downloaded and viewed on user’s demand.

The subscription segment expected to witness highest growth rate in the upcoming years. This is attributed to continuously falling smartphone prices along with the improving 4G infrastructure is contributing toward the growth of SVOD services. In addition, number of SVOD service providers are partnering with the telecommunication operators primarily to facilitate billing and use this as a marketing tool to reach broader audiences.

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The Indonesia over-the-top market size was valued at $213 Million in 2018, and is projected to reach $1,502 Million by 2026, growing at a CAGR of 27.7% from 2019 to 2026.

Some of the key players profiled in the Indonesia over-the-top services market report include CatchPlay, HOOQ, Iflix, Mola TV, PT. Media Nusantara Citra Tbk. (MNC Media), Netflix Indonesia, PT Telekomunikasi Selular (Telkomsel), PT. Telekomunikasi Indonesia, Tbk (Telkom Indonesia), Vidio.com, and Viu. This study includes Indonesia over-the-top market analysis, trends, and future estimations to determine the imminent investment pockets.

Rise in prominence of direct carrier billing, surge in subscription of over-the-top video (SVoD), increase in penetration of smartphones and compatibility with OTT applications, and high speed of internet drive growth of the Indonesia over-the-top market. However, challenges in consumer engagement and piracy of digital streaming ecosystem restrain the market growth. Contrarily, shift toward the local content and integration of advanced technologies create new opportunities in the coming years.

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The report offers a detailed segmentation of the Indonesia over-the-top market based on component, device type, content type, revenue model, user type, and end user. Based on component, the solution segment held the major share of the overall Indonesia over-the-top market in 2018, and is estimated to maintain its highest contribution during the forecast period. However, the services segment would register the highest growth rate from 2019 to 2026, as they are available in reduced cost and offer improved performance of OTT platforms.

Based on revenue model, the advertisement segment accounted for the highest market share in 2018, and will maintain its contribution by 2026. Based on user type, the commercial segment held the highest share in terms of revenue in 2018. However, based on end user, the education & training segment is projected to portray a considerable growth rate in the upcoming years.

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Based on device type, the smartphones segment dominated the market share in 2018, and is estimated to maintain its dominance during the forecast period. This is due to rise in adoption of smartphone devices and surge in delivery of content over mobile networks with excellent mobile broadband coverage.

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