Pet Milk Replacement Products Market Industry Scenario, Strategies, Growth Factors And Forecast 2027

Pet milk replacement products are healthy alternative for puppies & kittens, who are deprived of milk from their mother due to high litter number, or illness of the mother. Dog and cat cafes and non-profit organizations across the globe are taking initiatives to give shelter to such puppies & kittens. At such places, orphaned, and nursing puppies & kittens are fed milk replacement products, in order to fulfill their nutritional requirements. Rising awareness of animal health has resulted in increasing number of initiatives towards helping orphaned puppies and kittens, which is expected to drive growth of the pet milk replacement products market over the forecast period. The market is expected to reach US$ 156.4 million by the end of 2027, exhibiting a CAGR of 5.7% over the forecast period. This is attributed to rising awareness about pet health products among pet owners. Growth in pet food industry is also expected to drive growth of the pet milk replacement products market. For instance, according to a report published by FEDIAF in 2018, annual growth rate of the pet food industry was 2.5% in Europe. Additionally, annual sales of pet food products was pegged at 8.8 million tons in 2018, according to FEDIAF.

Moreover, mother milk is one of the important factor for maintaining good health in early days of both puppies and kittens after their birth. For instance, according to study titled ‘Monitoring of the newborn dog and prediction of neonatal mortality’, published by Preventive Veterinary Medicine in August 2017, mortality of puppies is higher due to lack of necessary care and diet, which is required for puppies after their birth and this leads to death of majority of puppies during the first week of their life. Furthermore, according to study titled ‘Comparison of the nutrient composition of commercial dog milk replacers with that of dog milk’, published by Journal of the American Veterinary Medical Association in June 2014, newborn puppies require about 25 kcal/100 g of body weight/day. Milk replacement products such as powdered or liquid milk provide a healthy option for nourishment of puppies and kittens.

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The composition of pet milk replacers such as amount of milk solids and the type & quantity of proteins & fats contents are regulated by various guidelines given by the Association of American Feed Control Officials (AAFCO), National Research Council (NRC), and European Pet Food Industry Federation (FEDIAF) among others. For instance, NRC is a council organized by the US National Academy of Sciences. The NRC ad hoc Committee on dog and cat nutrition set the nutritional requirements for dogs and cats in 2006. Pet milk replacement products should comply with these requirements in order to ensure quality of the product.

Increasing number of acquisitions by key players across the globe is expected to fuel the pet milk replacement products market growth in terms of value over the forecast period. For instance, in 2014, PetAg, Inc acquired Cat-Sip Real Milk Treat for Pets, developed by AK Pharma, Inc. The product acquired by the company from AK Pharma is 1 percent low fat milk, which is treated with enzyme to break down the milk sugar to make it lactose-free. The product also contains taurine, an essential nutrient for heart and eyes of cats.

Detailed Segmentation:

Global Pet Milk Replacement Products Market, By Pet Type:
Puppies
Kittens

Global Pet Milk Replacement Products Market, By Form:
Dry
Liquid

Global Pet Milk Replacement Products Market, By Distribution Channel:
Pet Retail
Mass
Farm
Online
Veterinary
Pet Distribution

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Key companies covered as a part of this study include Pet-Ag, Inc., The Hartz Mountain Corporation, Beaphar B.V., Petlife International Ltd., Royal Canin, Toplife Formula, GNC Holdings Inc., Grober Nutrition Inc., Versele-laga, and Manna Pro Products LLC

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