Anti-counterfeit Packaging (Food and Beverages) Market Size, Growth Opportunities and Forecast

The global anti-counterfeit packaging (food and beverages) market has generated a revenue of $26.4 billion in 2014 and is forecast to reach $62.5 billion by 2020, at a CAGR of 16.1% over the forecast period. Anti-counterfeit measures are taken from the manufacturers end to minimize the tangible and intangible losses incurred from counterfeiting.

Every year millions of people are deceived into buying counterfeited food and beverages, posing significant health and safety risks, leading the demand of anti-counterfeit packaging (ACP). Conventional authentication technologies still account for the highest revenue in the global ACP market owing to their economic pricing and ease of application. The growing adoption of track and trace technologies, such as RFID and Barcode, in premium product segments including wines and spirits, would gain significance over the forecast period.

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Furthermore, barcode enabled product tracking helps in maintaining the supply chain integrity. Emerging tracking technologies, such as DNATrax, exhibit the highest potential in tracking food products with minimal side effects on human health. Lack of awareness for authentication solutions among local manufacturers and the lack of affordability of high end technologies (RFID technology) would limit the market growth. However, the awareness campaigns organized by anti-counterfeit trade associations, and regular interventions from government authorities would result in increased penetration of anti-counterfeit technologies.

Growing health risks associated with substandard products and the economic damages caused to the manufacturers are the factors promoting the adoption of such technologies in the anti-counterfeit packaging market. The adoption of novel, multi-layered technologies for the protection of food and beverages has helped manufacturer to minimize the impact counterfeiting. This has also minimized the revenue loss incurred from the counterfeiting practices. Multipurpose applications such as product tracking and authentication of advanced tracking technologies have led to increase in demand for the barcode and RFID technologies. Premium beverages, food products, and tobacco products are secured with these technologies. However, the cost associated with the tracking solutions limit their application in the local product tracking solutions. Counterfeiting activities are predominantly observed in the European and Asian regions.

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The globalization of food related products have given better opportunities for the manufacturers operating across various geographies. This has also helped in maintaining demand supply gap across globe. However, the globalization of food trading increased the risk of counterfeiting in the logistics process, especially for the premium products. Presently, bulk production and fragmented control of manufacturers over supply chain are the two major challenges for the anti-counterfeit packaging market.

The increasing focus from government authorities towards food crisis management, across middle income population and the rising awareness for authenticated food products are factors that drive the market growth across developing regions. Sicapa and Zebra Technologies are leading players in the global market. Other key manufacturing companies profiled in the report are, Alien Technology Corp., Alpvision, Inksure Technologies, Avery Dennison, Flint Group, and Authentix Inc.

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