Smart Pole Market 2021 Latest Advancements and Industry Outlook – Signify Holding BV and Iram Technologies Pvt

Smart Pole Market - Growth, Trends, and Forecasts (2020 - 2025)

The report will make detailed analysis mainly on in-depth research on the development environment, Market size, development trend, operation situation and future development trend of Smart Pole Market on the basis of stating current situation of the industry in 2021.

This is a latest report, covering the current COVID-19 impact on the market. The pandemic of Coronavirus (COVID-19) has affected every aspect of life globally. This has brought along several changes in market conditions. The rapidly changing market scenario and initial and future assessment of the impact is covered in the report. It offers critical information pertaining to the current and future growth of the market.

The smart pole market is expected to register a CAGR of 18% during the forecast period of 2020-2025.

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Competitive Landscape

The smart pole market is highly competitive and consists of several major and minor players. With smart pole integration applications, many of the companies are increasing their market presence through product and software offerings, further catering intense rivalry in the market. Key players are Signify Holding BV and Iram Technologies Pvt. Ltd, among others.

Recent developments in the market are:
- June 2019 - Signify launched new smart pole with IoT apps, connectivity where the new BrightSites smart pole accommodates a wide variety of IoT applications, connectivity, cameras, and environmental sensors, as well as controllable high-quality energy-efficient, LED lighting. Signify added that the new BrightSites IoT poles build on earlier smart pole technology pioneered by Signify and Ericsson that provides LED lighting and 4G LTE wireless connectivity from small-cell base stations housed within the pole.

One potential emerging point for smart city implementation is light street poles. Connected city infrastructure projects, fueled by the Internet of Things (IoT), have seemingly limitless applications with both short- and long-term benefits. A lighting company Signify recently announced the launch of its BrightSites smart pole technology, which utilizes the omnipresence of a city's existing street light infrastructure for delivering major wireless connections, such as 5G, 4G LTE, Wi-Fi, LoRa, and also Sigfox. Through smart poles wireless networking capabilities, BrightSites smart pole can support a wide range of IoT applications while also offering controllable, energy-efficient LED lighting.
- Adoption of smart poles for reducing traffic jams and preventing accidents is driving the market. Traffic congestion is one of the specific cited reasons for the poor quality of life in cities. According to the Ministry of Road Transport & Highways, Government of India (GOI), approximately 35 to 40% of total accidents take place at traffic junctions. For resolving such a challenge, smart cities look to Mobility-as-a-Service (MaaS) (integration of different forms of transport into a single service, which can be accessed on-demand) solutions to reduce the number of vehicles on the road. Smart poles embedded with cameras can observe road conditions. With constant smart pole traffic monitoring, municipalities having valuable data can help improve traffic flows, guide maintenance decisions, and facilitate emergency crew deployment. Further street traffic can also be monetized for private commercial development and other city planning applications through tracking data.
- Improving environmental factors, such as air quality measurement, to prevent health-related issues is driving the market. Every urban area faces the issue of air pollution. According to the World Health Organization (WHO), around seven million people die every year due to illnesses linked to poor air quality causing air pollution. While the long-term solution to the trouble of urban air pollution is through reducing emissions citywide, smart poles help to identify the areas with the most acute need. Smart pole sensors monitor several environmental factors, such as humidity, temperature, and fine particulate matter concentration, to provide a complete view of the area's overall air quality. This environmental information displayed on smart poles helps citizens limit their exposure to air pollution, and city planners can use the gathered data to support decisions that might improve urban air quality conditions.
- Further, with the COVID-19 pandemic, the various government of developed and developing countries is facing the slow growth of infrastructure construction. According to NHAI (National Highways Authority of India) and National Highways and Infrastructure Development Corp. Ltd (NHIDCL), the impact of COVID-19 resulted in the ban of construction activity, along with a shortage of laborers, construction workers that moved back to their villages. In India, across 45 smart cities have transformed overnight into the nerve center for operations to contain the spread of the COVID-19 pandemic, further holding the work related to the new development, including smart poles.
- Other countries, such as the United States, Australia, the smart pole constructions, which were in the developing phase, are in the complete standstill position. Currently, the impact of demand is troublesome as for the supplier; the demand for the hardware in the smart pole application is very weak. Further, the third party suppliers for the hardware manufacturers are catering to an issue due to disruption in supply chain distribution.

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Key Market Trends: 

LED Lighting to Witness Significant Market Growth
- Many street lighting applications used high-pressure sodium (HPS) pole lights generally recognizable by the yellow light. Some of the most tangible drawbacks to HPS lights are that they have flickering failure characteristics and impede color vision at night. Both of these scenarios can have negative impacts on drivers, so the switch to LED lights is not just based on efficiency, reduced maintenance, and higher-quality lighting, but also safety, as well in the smart pole. This factor provides a benefit in the high LED penetration rate.
- The lifetime of LED bulbs is four to forty times longer than conventional bulbs, which provides maintenance savings. Even simple maintenance changes usually require the use of a bucket truck or hydraulic lift. Even if SmartPoles will descend, it does not require a bucket truck. The reduced maintenance required based on lifespan alone makes LED pole lights a good solution for every municipality.
- Further, LED penetration at a global level is still below 15%, with significant differences among countries, such as Japan and Canada showed higher LED penetration rates. Even within the same countries, LED penetration is quite different, as some big cities have already reached 100 percent (such as Milan and New York). This states the rate of development of infrastructure and further signifies the rate of growth of the smart poles market.
- The influence of intelligent streetlights is spreading in various countries. In India, the Smart Cities Mission (SCM) has been at the center of the governments urban rejuvenation agenda. In August 2019, Bhopal launched first of its kind public, private partnership (PPP) based smart poles and intelligent street lights project in India under the Smart Cities Mission. Further, It is planned for 400 poles to be installed in the city to cover the entire city area and in parallel to this 20000 LED street lights to be installed, which will replace the conventional street lighting, such as sodium lamps and mercury lamps.
- Further, San Diego (second largest in the US state of California) is seeing volume power savings of around USD 70,000 a month following the refitting of 4,792 of its poles with power-sparing LED fixtures (using networked sensors and dedicated software to increase energy efficiency) in place of outdated legacy equipment in 2019. Also, the next project is aimed to start in April 2020, with completion scheduled for Spring 2021, which will add a further 3,800 light fixtures and 1,000 smart nodes.
- Further, a city, such as Philadelphia, United States, aims to reduce the citys carbon footprint and to shrink the governments single largest energy expense. The city spends USD 15 million a year on streetlights. In August 2019, the citys Energy Office was preparing to issue a call for vendors who can convert all 100,000 city poles to LEDs in two to three years, which provides 40% reduction in cost and cost around USD 50 million to USD 80 million aiming to fully convert it into smart poles.

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