Successful E-Commerce Through Precision Marketing

arvato Systems China and IBM present a new e-commerce solution in Beijing

(arvato Systems China) Beijing-- arvato Systems and IBM held a seminar on ‘Precision Marketing as a Driver for E-Commerce’ on 16 May at the Hyatt Hotel in Beijing. Numerous customers from the retail sector and specialists in the e-commerce industry exchanged views on the latest developments in e-commerce.

The seminar was opened by Wang Kening, General Manager of Channel Business Development for IBM Software Group in Greater China. After the welcome speech, the participants were introduced to IBM’s ‘Smarter Commerce’ concept by Lin Shouchang, Senior Marketing Manager at IBM Software Group.

Roger Tan and Derrick Rong of arvato Systems China then presented arvato Systems China’s multi-channel strategy in e-commerce business and demonstrated how it is possible for customers to increase efficiency by using multi-channel concepts and e-CRM services. Instead of a marketing concept that distributes marketing expenses evenly across all potential consumers, precision marketing makes optimal use of resources by initially segmenting the customers and then using a target-group-specific sales approach. Automation of the selection processes saves time, and the optimized allocation of resources leads to an increase in profits over the long term. “The change from a quantitative to a qualitative process is noticeable,” says Rong.

Contact:
arvato Systems
Hubert Peter
Telephone: +49 5241 80 1827
E-Mail: hubert.peter@bertelsmann.de
www.arvato-systems.de/de/e-commerce

About arvato Systems
For over 30 years arvato Systems has been building a solid reputation as a systems integrator. We not only implement standard software but also offer tailor made, industry specific and individually developed solutions. More than 2,000 dedicated employees at 25 sites throughout the world are always there for their customers. As a subsidiary of arvato AG, the outsourcing service provider of Bertelsmann AG, we have the unique capability to create entire value chains and combine IT with arvato AG’s services to an integrated service offer from one source. The strength of arvato Systems is in the intelligent combination of systems integration and planning, operation and support. Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach and genuine entrepreneurial spirit to the table. Our solutions pave the way to your success. www.arvato-systems.com

arvato Systems
An der Autobahn 200
D-33333 Gütersloh

Marcus Metzner
Head of Marketing Services & Communication
Phone: +49 5241 80-88242
Fax: +49 5241 80-9568
press@arvato-systems.com

This release was published on openPR.