Laundry Detergent Market 2020: Industry Size, Share, Growing Demand & Trends, Development, Opportunities | Leading Players: Hindustan Unilever, Henkel AG & Co. KGaA, Kao Corp., The Himalaya Drug Company, Johnson & Johnson, And Others

Allied Market Research published a new report, titled, " Laundry Detergent Market " The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter's Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

The rising demand for laundry detergents from various industries like textile, hotels, restaurants, hospitals, and others fuels the global laundry detergent market. Along with this, increasing need to keep the clothes neat & clean and hygienic, rapid urbanization, rising disposable income, unique packaging, quality results, economical prices, and fresh fragrance after wash, boosts the sales of the laundry detergents market. Also, with the penetration of e-commerce retails, the online spending of the consumers are rising significantly, which in turn, is propelling the sales of home care products, including laundry detergents.

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However, increased availability of counterfeit products, with high prices is affecting the market growth for this product and hampering the laundry detergent market. Also, safety issues regarding laundry detergent products restrain the growth of this market.

Although increasing innovation, development of green laundry detergents, using good quality ingredients in product manufacturing, robust growth of the tourism industry, and the participation of local manufacturers are few opportunities paving growth prospects for the global laundry detergent market.

The key market players profiled in the report include Hindustan Unilever Limited, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Proctor & Gamble Company, Reckitt Benckiser Group Plc, The Clorox Company, Carroll Company, Kao Corporation, The Colgate-Palmolive Company, The Himalaya Drug Company, and Johnson & Johnson.

Regional Analysis - North America (U.S., Canadaand Mexico), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and the Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and the Rest of LAMEA)

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COVID-19 ScenarioAnalysis:

• The COVID-19 pandemic has brought growth inconsistencies to the home care industry.
• On one hand where the performance of discretionary goods, like bedding, decorative items, accessories, etc. are dropping, on the other hand, cleaning & hygiene products, like laundry detergents and others, are growing substantially.
• Although, due to the prevailing lockdown situation, manufacturing units are facing issues related to production, raw material, and logistics.
• However, to meet the surging consumer demand, companies are trying to expand their distribution network to online channels, which is a positive influence of the Corona Virus outbreak.

Key Benefits of the Report:

○ This study presents the analytical depiction of the global laundry detergent industry along with the current trends and future estimations to determine the imminent investment pockets.
○ The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global laundry detergent market share.
○ The current market is quantitatively analyzed from 2020 to 2027 to highlight the global laundry detergent market growth scenario.
○ Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
○ The report provides a detailed global laundry detergent market analysis based on competitive intensity and how the competition will take shape in coming years.

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