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How to Evaluate and Monitor Communication of EU Funds

EU funded projects have to meet specific requirements in terms of communication to the European public. The communication measures on EU funds should be evaluated on a regular basis and revised if needed. For this, the responsible bodies have to define and use evaluation and monitoring tools. Difficulties arise from the fact that communication evaluation is only slowly becoming more concrete as a tool itself. As communication plans for EU funds are already in full activity, the question of how to monitor and evaluate the effectiveness of EU funded communication activities is becoming even more important. Therefore, there is an urgent need of detailed knowledge on advanced evaluation methods among communication professionals dealing with EU funded projects, in order to successfully handle the challenges in designing, monitoring and evaluating communication of EU funds.

In this advanced summer workshop the participants will have the chance to learn about the most successful tools for monitoring and evaluating communication of EU funds.

More detailed information about this training as well as the registration form you will find here.

Who should attend:

Decision makers for communication of EU funds in national, regional and local administrative authorities, decision makers for allocating EU funds in regional development
agencies, business associations and investment centres, project managers of EU funded
projects allocating significant investments in communication activities, communication experts interested in methodology and lessons learnt in evaluating communication activities.

The European Academy for Taxes, Economy & Law offers expertise in the core areas of common
European law and regulations: EU Funding, Taxes, State Aid, Energy & the Environment, IT, Internal
Affairs and Internal Security.
With the aid of European and National experts this knowledge transfer proceeds via different information
channels, especially by publications and high class events designed as congresses, conferences,
seminars and workshops.
In-house Conference Managers research, analyse, check, filter and evaluate market information and
conceive out of it practice-oriented expert meetings independently.
The European Knowledge Network connects management and staff from all areas of civil service and
the European economy to strengthen the network of expertise at large and to simplify their daily

Asya Ognyanova
PR Manager
Hausvogteiplatz 13, 10117 Berlin, Germany
Phone: +49 (0)30 80 20 80 256

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