Embedded Analytics Market: Global Opportunity Analysis and Industry Forecast | Key players - Birst, Inc., IBM Corporation, Information Builders, Logi Analytics, Microsoft Corporation, Microstrategy Inc., Opentext Corporation, Qlik Technologies, Inc

The massive growth in data generation and technological advancements is enabling the people across the world to harness the increasing value of analytics across business applications. These tools allow them to view data in context, attain valuable insight at the point of decision, and ultimately lead to better outcomes.

The embedded analytics market is in its growth phase, and is expected to witness average growth rate of 13.6% during the forecast period. Organizations are shifting their focus toward real-time analytics embedded within the business applications to gather data that can assist them in decision making process. North America embedded analytics market was the highest shareholder, in terms of revenue; while Asia-Pacific is expected to witness highest growth during the forecast period.

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Rise in adoption of integrated analytics into various business applications and surge in the importance of big data and IoT among organizations drive the growth of the global embedded analytics market. However, high investment costs and lack of analytical knowledge may hinder the market growth. On the other hand, rising demand for standalone self-service analytics tools and real-time visualization tools in business applications create new opportunities in the coming years.

The global embedded analytics market generated $25.13 billion in 2016, and is estimated to reach $60.28 billion by 2023, registering a CAGR of 13.6% from 2017 to 2023. The report offers an extensive analysis of changing market dynamics, key winning strategies, business performance, major segments, and competitive scenario.

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Leading market players analyzed in the research include Birst, Inc., Information Builders., Microsoft Corporation, Opentext Corporation, SAP SE, International Business Machines Corporation, Logi Analytics, Microstrategy Inc., Qlik Technologies, and Tibco (The Information Bus Company) Software Inc.

Based on deployment model, the cloud-based deployment model segment contributed to the largest share in 2016, and is estimated to maintain its dominant position during the forecast period. In addition, this segment is expected to register the highest CAGR of 14.2% from 2016 to 2023. The report also analyzes the on-premise deployment model segment.

Based on business application, the sales & marketing segment accounted for the largest share in 2016, and is expected to maintain the largest share throughout the forecast period. In addition, this segment is expected to register the highest CAGR of 13.1% from 2016 to 2023. The report also analyzes the finance segment during the forecast period.

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Based on region, North America contributed the highest share of the total market share in 2018, and will maintain its dominance throughout the forecast period. In addition, the report also analyzes regions such as Europe, Asia-Pacific, and LAMEA from 2020 to 2027.

The report offers a detailed segmentation of the global embedded analytics market based on deployment model, business application, analytics tool, industry vertical, and region.

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