Press release
Transparent Display Market Expected to Reach USD 3,744.8 Million by 2024 | Know COVID-19 Analysis | Top Companies- Planar Systems, Samsung Display
Transparent Display Market
Advancements in nanoparticles and transparent sensors in the electronic circuit are enabling developers to manufacture transparent displays, thereby driving the growth of the transparent display market. Furthermore, the adoption of transparent displays in digital signage is expected to enhance the growth of this market in the coming years.
Transparent displays are a core element for the emerging wearable computing devices. Therefore, wearable display manufacturers are focusing and investing in this technology to improve its transparent wearable display devices, considering factors such as size, cost, power consumption, resolution, and contrast. Growing demand for transparent displays such as organic light-emitting diode (OLED), passive-matrix OLED (PMOLED), augmented transparent displays, and rollable transparent displays are expected to propel the growth of the market. As these displays consume less power, they are witnessing a growing demand owing to the rising adoption of energy efficient materials by companies across industry verticals.
Key Players
The prominent players in the global transparent display market are Planar Systems (US), Samsung Display (South Korea), Pro Display (UK), Crystal Display System (UK), LG Electronics (South Korea), Panasonic Corporation (Japan), BenQ (Taiwan), ClearLED (US), Kent Optronics (US), and NEC Display Solutions (Japan).
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Other players in the global transparent display market are Universal Display Corporation (US), Evoluce GmbH (Germany), Globus Infocom Ltd. (India), Hangzhou Hikvision Digital Technology Co., Ltd (China), Japan Display Inc. (Japan), Optinvent (France), Pilot Screentime GmbH (Germany), Shenzhen NEXNOVO Technology co., Ltd (China), Shenzhen HOXLED Optoelectronic Technology Co., Ltd. (China), and Shenzhen AuroLED Technology Co., Ltd (China), among others.
Segmentation
The global transparent display market has been segmented on the basis of display size, resolution, technology, product, vertical, and region.
• Based on display size, the market has been segmented into small and medium-sized, and large.
• On the basis of resolution, the market has been segmented into ultra-high definition (UHD), full HD, and HD.
• By technology, the market has been segmented into LCD, OLED, and others.
• Based on product, the market has been segmented into head-mounted display (HMD), head-up display (HUD), digital signage, smart appliance, and others.
• On the basis of vertical, the market has been segmented into consumer, retail & hospitality, sports and entertainment, healthcare, aerospace & defense, automotive & transportation, and others.
• By region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world.
Regional Analysis
Asia-Pacific holds the largest market share in transparent display market owing to the growing demand for these displays in various industries, including automotive where they are used as windshields and in retail chains, where they are used for displaying advertisements. The companies in this region are investing in research and development of products to explore new opportunities across various applications. In June 2019, Leyard Optoelectronic, a Chinese electronics manufacturer producing LED products, launched a next-generation Planar LookThru transparent OLED display, leveraging the transparent organic light-emitting diode (OLED) technology to provide a self-emitting transparent display without the need for backlighting or enclosures.
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TABLE OF CONTENTS:
1. Market Introduction
2. Research Methodology
3. Market Dynamics
4. Executive Summary
5. Market Factor Analysis
6. Transparent Display Market, By Segments
7. Competitive Analysis
Continued…
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