Rugged Phones Market (COVID-19) to Witness Astonishing Growth by Forecast 2020-2027 | Caterpillar, Sonim Technologies Inc., Blackview, Kyocera, AGM Mobile, Ulefone Mobile and DOOGEE

The demand for rugged mobile phones for mission critical and non-critical communication in industries such as transport & logistics, manufacturing & construction, and retail & warehousing among many others is increasing at an impressive pace. The enhanced safety features and robust design of rugged smartphones as well as feature phones that are designed specifically for task workforce that is engaged in challenging work environments, is driving their adoption over simple consumer grade mobile phones. The increasing trend of digitalization across industries and advancements in communication technologies like 5G are expected to fuel the growth of rugged phones globally over the forecast period of 2020 to 2027. Integration of advanced capabilities such as thermal imaging and scanning coupled with continuously increasing processor power, high memory, and large screens of smartphones is another factor that is anticipated to boost the demand of these phones across industrial, commercial, and public safety applications among others.

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The demand for smartphones and feature phones is growing at an impressive pace owing to increasing investments in research and development related to display technologies, communication networks, battery, and camera advancements, among several others. The demand for rugged phones with differentiated features such as IP certification, dustproof, drop-tested, and high battery capacity for industrial task force and public safety workers has been growing at an impressive rate in the past few years in both developed and developing regions. Hence, the rise in the proliferation of smartphones & feature phones with rugged capabilities across industry sectors is anticipated to drive the growth of rugged phones market during the forecast period of 2020 to 2027.

There is a decline in telecom infrastructure development activities, temporary shutdown of businesses, disruptions in supply chain and manufacturing activities, and impact on sales & marketing activities of rugged phone companies owing to the COVID-19 outbreak across the world. All these factors have impacted the revenue and growth of rugged phones market globally. The impact is expected to be severe especially for small and medium-size companies/startups involved in this market. However, through ongoing restructuring efforts taken by companies to tackle the supply chain issues and increase coordination with sales partners and suppliers may help in reducing the negative impact to some extent.

The top five companies in the rugged phones market Caterpillar, Sonim Technologies Inc., Blackview, Kyocera, and DOOGEE. The above listing of key players is derived by considering multiple factors such as overall revenue, current rugged phones solution portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities. There are various other notable players in the global rugged phones market ecosystem, such as OUKITEL, Juniper Systems Inc., AGM Mobile, Ulefone Mobile, Unitech Electronics Co., LTD., and Zebra Technologies Corp.

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North America led the global rugged phones market with more than 30.0% revenue share in 2019, followed by Europe and APAC. North America is the most technologically advanced region comprising major economies such as the US, Canada, and Mexico. These economies are characterized by higher standards of living, high disposable incomes of individuals, and rapid technological advancements in the technology industry. Moreover, rising trend of industrial automation driven by growing advancement in Internet of Things (IoT) and its applications is bolstering the industrial growth in the region. Several industries in the region such as oil & gas, aerospace, automotive, transportation, telecommunications, and logistics are implementing digitalization. Owing to the fact that rugged phones are water-resistant, dust-proof, and can operate against shock and extreme temperatures, the penetration of rugged phones would be helpful during the integration cycle of industrial automation in above-mentioned industries.

The global rugged phones market has been segmented as follows:

Rugged Phones Market – by Type
• Semi-Rugged
• Fully-Rugged

Rugged Phones Market – by Screen Size
• Below 5 Inch
• 5 Inch to 6 Inch
• Above 6 Inch

Rugged Phones Market – by End-User
• Industrial
• Government
• Commercial
• Military and Defense

Rugged Phones Market – by Geography
• North America
o US
o Canada
o Mexico
• Europe
o France
o Germany
o Italy
o UK
o Russia
o Rest of Europe
• Asia Pacific (APAC)
o China
o India
o South Korea
o Japan
o Australia
o Rest of APAC
• Middle East & Africa (MEA)
o South Africa
o Saudi Arabia
o UAE
o Rest of MEA
• South America (SAM)
o Brazil
o Argentina
o Rest of SAM

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