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Global Smart Beacon Market 2019 Growth, COVID Impact, Trends Analysis Report 2025
Global Smart Beacon Market
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Beacons technology has considerably improved the marketing experience for retailers and customers. Beacon technology provides a wide range of benefits to retailers by tracking a customer’s in-store movement and deliver targeted information and discounts to the customer. Besides, the retail industry, logistics, and transportation industry are also considered as one of the main benefactors of improved location-based technology.
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Beacons technology tracks object location by connecting and transmitting information to smart devices allowing a location-based search. Beacons technology provides high penetration rates, long-range, and high energy efficiency. Top market players are engaged in the development of beacon technology which is fueling the smart beacon market growth. For instance, in 2013, Apple introduced the first iBeacon technology as part of iOS 7 at Worldwide Developer Conference (WWDC 2013) for different verticals such as hospitality, healthcare, workplace, and shopping malls.
A new beacon format by Google was introduced in 2015, named Eddystone, which is open source and can send three types of signals Unique Identity Number (UID), Uniform Resource Locator (URL), and Transaction-Level Modeling (TLM). Apart from this, many other types of beacons are available in the market such as AltBeacon by Radius Network (launched in 2014) and GeoBeacon by Techno-World (launched in 2017). AltBeacon and GeoBeacon both are open sources and compatible with other mobile platforms. Further, Apple had installed beacons technology in 254 of its US shops to provide customers with in-store notifications about products, reviews, discounts, and deals. Moreover, Google offers beacon technology known as ‘Eddystone’ technology that enables proximity-based triggers and actions.
Global Smart Beacon Market Segmentation
By Connectivity
• Bluetooth Low Energy (BLE)
• Wi-Fi
• Others
By End-Users
• Transportation &Logistics
• Retail
• Public Gathering &Spaces
• Healthcare
• Others
Global Smart Beacon Market – Segment by Region
North America
• United States
• Canada
Europe
• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe
Asia-Pacific
• China
• Japan
• India
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East and Africa
Company Profiles
• Accent Advanced Systems, SLU
• Beaconinside GmbH
• BlueUp Srl
• Blukii, a brand of Schneider Schreibgeräte GmbH
• Cisco Inc.
• Comarch SA
• Esri
• Estimote, Inc.
• Gimbal Inc.
• Google LLC
• Hewlett Packard Enterprise Development LP
• HID Global Corp.
• Inpixon
• Insiteo SAS
• JAALEE Technology
• Kontakt Micro-Location Sp. Z.o.o.
• Leantegra Inc.
• Link Labs, Inc.
• Sensoro Co., Ltd.
Reasons to Buying From us –
• We cover more than 15 major industries, further segmented into more than 90 sectors.
• More than 120 countries are for analysis.
• Over 100+ paid data sources mined for investigation.
• Our expert research analysts answer all your questions before and after purchasing your report.
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Company Name: Orion Market Research
Contact Person: Mr. Anurag Tiwari
Email: info@omrglobal.com
Contact no: +91 780-304-0404
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.
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