Cleveland Cavaliers and GTG Network Strike Partnership
New York – January 26, 2021 – Sports gamification and content provider GTG Network today announced a partnership with the National Basketball Association’s Cleveland Cavaliers to launch a suite of free-to-play fan engagement arcade games customized for Cavaliers fans and sponsors. The initial game is now available in the GameDay+ platform inside the official Cavs App Championed by Westfield.
The free-to-play games include GTG Network’s completely customized arcade game, the now-available “Bank Shots, presented by Huntington,” and a number of future arcade games. “Bank Shots” has been designed to promote the Huntington brand, with specific product placements and tailored game mechanics incorporated into the build.
With the onset of the COVID-19 pandemic, GTG Network has been focused on building innovative digital solutions to help brands and properties realize the full value of their sponsorship arrangements while maximizing customer awareness and engagement.
Fans who are logged into the official Cavs App Championed by Westfield can play the games to win prizes including exclusive merchandise, autographed memorabilia, jerseys and more. Fans can access the leaderboard on the App to check their progress against other players.”
“We could not be more excited to partner with the Cleveland Cavaliers,” said Nathan Rothschild, co-founder and partner, GTG Network. “Our relationship with the Cavs continues our vision of enhancing the way sports fans engage with their teams and their sponsors, driving significant value through increased, targeted interaction.”
“We’re proud to team up with GTG to offer our fans these interactive arcade games,” said Brandon Jirousek, Cavaliers VP of Digital. “Not only do they add another fun and interactive aspect to our app experience, but their completely customizable platform incorporates our partners, like Huntington, in a seamless and engaging way.
The Cavaliers App is downloadable now at Apple App Store and Google Play.
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34 Plaza Street East
Brooklyn, NY 11238
About GTG Network: Melbourne-based GTG Network was founded by Nathan Rothschild (head of commercial), Brett Cosgriff (head of content) and Jared Hopping (head of product). GTG creates customized products that generate large-scale consumer engagement through data analytics and gamification. iSport Genius, GTG Network’s globally recognized flagship product, is a proprietary content engine that leverages trillions of pieces of data to produce highly engaging content and unprecedented insights for any sports fan. GTG Network has employees in Asia, Europe, the Middle East and North America, and is backed by venture capital firm Regentbay Investments.
About the Cleveland Cavaliers:
The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and also operates, the newly transformed, publicly-owned Rocket Mortgage FieldHouse in downtown Cleveland, Ohio. The Cavaliers are regularly recognized for their extensive community support and engagement programs and contributions, workplace diversity and inclusion leadership, and an on-going economic impact that now registers in the billions of dollars locally. Dan Gilbert is Chairman of the Cleveland Cavaliers. Gilbert and his family of companies have now invested over $1.6 billion in Cleveland. Gilbert is also Founder and Chairman of Quicken Loans, Inc. the nation’s largest mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for his portfolio of business and real estate investments. Len Komoroski is the Cavaliers and Rocket Mortgage FieldHouse CEO and Nic Barlage is the Cavaliers and Rocket Mortgage FieldHouse President of Business Operations. The Cavaliers team is led by General Manager Koby Altman and Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse provide fans the best experience in the NBA with its extensive and stunning array of amenities and technology and signature, electrifying game presentation. The organization also owns and operates the Cleveland Monsters hockey team (AHL), the Canton Charge, the Cavs NBA G-League team in nearby Canton, OH, and Cavs Legion Gaming Club (GC) of the NBA 2K League.
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