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Partnership with MapleX Naturals, Canada for Digital Marketing Services

Sales - Digital Marketing - Lead Generation

Sales - Digital Marketing - Lead Generation

Sunil Anand has partnered with MapleX Naturals to focus on managing the Company's complete Digital Marketing needs, products and offers to increase brand awareness and generate product sales via their Amazon store.

MapleX Naturals is led by a team of committed and talented individuals, who are well versed in formulations for the development of personal care products. Their product suite includes - Pure Castile Soap Tea Tree, Pure Castile Soap Peppermint, Pure Castile Soap Lavender, Pure Castile Soap Rosemary Mint and Pure Castile Soap Coconut Lime.

1) SEO – Search Engine Optimization

Off Page: Commenting, Press Release Write ups and Directory & Blog Submissions

On Page:
Google Webmasters Setup
Keyword Research and Meta Tags Generation
Crawl error recommendations
Target Results:
1. Keyword Ranking in the first page for target keywords in the Search Engine result page
2. Link building and deep linking structure implementation
3. Increase in the traffic level to the website thereby leading to increase in the conversions

2) SEM – Search Engine Marketing

Google Ad words, Facebook / Instagram & LinkedIn Ads
ì Setting up Google Ad Words, Facebook and LinkedIn Ads
ì Choosing a set of sites, keywords and phrases for relevance
ì Serving up ads - choosing the right budget, the right CPC
ì Setting up the right ad group to allow easier navigation, reports & knowledge transfer
ì Regular tweaking of campaigns based on ad group performance

3) Social Media Marketing (SMM)

Facebook
Analyze the Target Group of the page
Inviting individuals to Follow the page
Making regular updates and posts to ensure the page is alive
Not just talking, but also responding and commenting
Responding to users

5 posts a week on Facebook: These will include Infographics, images, quotes, news, links, etc., that will potentially direct traffic to the website and create brand awareness. I will also take care of comments, messages, etc., sent to the page. If and when there are enquiries on the page, those will be directed to MapleX Naturals.

The posts will be:
1) MapleX Naturals promotion with relevant website / social media link
2) Share a relevant article from the net on our page
3) Posting the banner design with copy (basic banner designs)
4) MapleX Naturals Blog and / or case study & testimonial
5) An update about MapleX Naturals.

LinkedIn & Twitter
Posting content (similar to that of mentioned under Facebook posts) on a daily basis

YouTube & Instagram
Upload relevant videos, video testimonials, images, etc., periodically.
Have more followers and generating user comments and increase interaction.

The activities will also include – responding to comments, DMs, messages, Instagram Stories, Facebook Stories and Twitter Fleets.

Visit Sunil Anand's profile @ https://www.linkedin.com/in/solosun/ and MapleX Naturals website @ https://www.maplexnaturals.com/

Bangalore, Karnataka, India

Sunil Anand is an accomplished and multi-faceted professional with 15+ years of experience in diverse fields such as IT and Digital Communications. Sunil Anand has hands-on experience in selling IT products & services in Asia-Pac, US & the EMEA regions. Dexterous in Identifying and implementing strategies, building prospective clients, generating business from new accounts & developing them to achieve consistent profitability. Fastidious in managing sales, marketing, digital marketing & business development operations for numerous start-ups and services firms.

Sunil Anand has expertise in managing Digital Marketing, SEO, SEM, SMM, Google Ad Words Campaigns, Corporate Communications, Client Servicing, Business Development, Team Management & Client Relationship Management. Strategic thinker - specialized in market research, competitor analysis, business analysis, developing proposals, vendor management, price negotiation and providing pre & post sales support.

Sunil Anand is adept at devising and implementing sales & digital marketing strategies, enhancing revenues and increasing the client base. Record of excellence in training and motivating staff to achieve marketing, sales and corporate objectives. Articulate communicator with effective leadership, decision-making, problem-solving, interpersonal, negotiation & presentation skills, together with a bottom-line business focus and a results-driven “CAN DO” attitude individual.

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