Lingerie Market: Industry Size & Share, Current Trends, Development Factors, Regional Analysis And Dominating Key Players | COVID-19 Scenario Analysis

Allied Market Research published a new report, titled, “Lingerie Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

Lingerie is a kind of women clothing which includes undergarments, sleep wears, and light weight robes. These undergarments are alluring, appealing, erotic, and fashionable made up of different material from general undergarment such as silk, satin, lace, polyester, lycra, and nylon, which are stretchy and flexible provide an erotic look to the wearer.

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Increase in population and rise in brand awareness drive the market growth. There is a big competitive lingerie market with lots of brands providing a large variety and different range of products with competitive price. Increase in number of retailers and availability of online platform also fuels the market expansion. Lingerie industry has come up with most stylish and comfortable wearable with lot of innovations and designs available in different price range providing many options to the health conscious and fashion concerned consumers gaining their attention and making them spend more on lingerie items only for fashion and to follow trend out of their need.

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

Jockey International Inc., Victoria’s Secret, Zivame, Gap Inc., Hanesbrands Inc., Triumph International Ltd., Hunkemoller, Bare Necessities, Calvin Klein, MAS Holdings.

The global lingerie market trends are as follows:

New product launches to flourish the market

New products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of products and overall functionality as well. Lingerie were considered to be a night wear and most comfortable and stretchy clothes to wear but now it has reached to the different level and used as a fashionable cloth by models. Because of this change, the market has launched new luxury lingerie items with high price range to cater high profile and fashion concerned consumers. Some of the new trendy lingerie products are decadent open bras, hardware, rosey hues, contemporary lines, and others.

COVID-19 Scenario Analysis:

Corona virus has spread all over the world and most of the countries are adopting lockdown measures to control the spread of the virus and securing public health. All business and production activities are fully shut down except the necessary one such as food and medical sector or other, leading towards economic crisis in the country. Manufacturing and production functions are stopped which has slowed down the business and inactive trade and transportation has fully disrupted the supply chain because of which companies can face big losses in near future.

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Key Segments Covered:

Type

• Brassiere
• Knickers
• Shape Wear
• Others

Application

• Women
• Others

Distribution Channel

• Online
• Offline
• Others

Key Benefits of the Report:

○ This study presents the analytical depiction of the global lingerie industry along with the current trends and future estimations to determine the imminent investment pockets.
○ The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global lingerie market share.
○ The current market is quantitatively analyzed from 2020 to 2027 to highlight the global lingerie market growth scenario.
○ Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
○ The report provides a detailed global lingerie market analysis based on competitive intensity and how the competition will take shape in coming years.

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