Customer Experience Management Market Future Growth, Trends, Technology & Industry Forecast 2025| Adobe, IBM, Oracle, Avaya, Nokia

The digital revolution and the need to understand customers are increasing which in turn is leading to the growth of the market for customer experience management. Furthermore, with the rising expectation from customers for quality and better service, organizations are providing these services at multiple points. Hence it is expected that the global customer experience management market is expected to have a market size of USD 21.3 billion by 2028, with a CAGR of 17.7% in the forecast period.

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A rise in social media platforms and e-commerce is leading to a unique way of consumer experience through reviews and feedbacks through data management. With a mix of reviews, comments, and opinions, it can impact brand preferences. Therefore organizations are changing their business model to a customer-centred approach to retain the customers and provide good customer experience.

With the increase in the implementation of cloud-based deployment models, customer experience management has increased. With this, customer information is available in the organization’s ecosystem. With the information in the cloud, the organization understands the customer’s behavior pattern and expenditure behavior. To have an edge in customer loyalty and better consumer experience, organizations are implementing these approaches.

The Customer Experience Management market is subdivided into North America, Europe, APAC, Middle East & Africa, and South America. North America is said to be a saturated market and will have the highest market size. The US and Canada contribute the maximum to the growth of the Customer Experience Management market.

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The major players of Customer Experience Management are Adobe, IBM, Oracle, Avaya, Nokia, and others. The Customer Experience Management market is fragmented with the existence of well-known global and domestic players across the globe.

Segment Overview of Customer Experience Management Market

Component Overview, 2018-2028 (USD Billion)

Solution

Omni – Channel

Machine Learning

Analytics

Workforce Optimization

Services

Professional

Managed

Touch-point Segment Overview,2018-2028(USD Billion)

Website

Store

Call Center

Mobile app

Social Media

Email

Virtual Assistant

Others

Deployment Mode Overview, 2018-2028 (USD Billion)

On-Premises

On Cloud

Organization Size Overview, 2018-2028 (USD Billion)

SMEs

Large Enterprises

Vertical Overview, 2018-2028 (USD Billion)

Telecommunication and IT- Enabled Services

Banking, Financial Services, and Insurance

Media and Entertainment

Retail and Consumer Goods

Healthcare

Automotive

Travel and Hospitality

Public Sector

Others

Regional Overview, 2018-2028 (USD Billion)

North America

U.S.

Canada

Europe

UK

Germany

France

Rest of Europe

Asia Pacific

China

Japan

Singapore

Australia & New Zealand

Rest of Asia-Pacific

Middle East and Africa

Saudi Arabia

UAE

South Africa

Rest of Middle East and Africa

South America

Brazil

Mexico

Rest of South America

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