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Gerson & Gerson Partners with DeSL

01-20-2021 09:46 AM CET | IT, New Media & Software

Press release from: Discover e-Solutions

(San Francisco Bay Area, California, January 14, 2021) Gerson & Gerson partners with Discover e-Solutions (DeSL) to greatly improve accuracy through the implementation of DeSL’s Digital Transformation PLM Essentials package.

Founded in 1935, Gerson & Gerson is a family owned fashion brand, specializing in girl’s apparel. With its sights fixed on moving towards the future, Gerson & Gerson set out to partner with a software vendor offering a configurable solution to meet their specific needs.

In order to survive in a post COVID-19 era, brands must fundamentally change business operations towards a digital approach, which is exactly what Gerson & Gerson did. When asking Barbara Zeins, President at Gerson & Gerson, why she chose DeSL she said, “If the past 9 months have taught us anything, it is that accurate information is the heart of our business and that our success depends on everyone having access to it.” Zeins goes on to explain, “While a technology spend was not really on our radar in what has been an extremely challenging year, DeSL’s configurable software hits most of our long-standing pain points and promises to reduce waste, improve speed, and allow tracking of remote teamwork with a high degree of accuracy. The entire product development team at Gerson & Gerson is excited to get started!”

DeSL’s Essentials package includes, PLM, Ai Plug-In, PO Management and 3D integration features. This package is one of three digital transformation packages DeSL offers in addition to the standalone modules.

DeSL looks forward to the continuous long-term partnership with Gerson & Gerson and is committed to supporting the brand’s successful implementation. To learn more, visit DeSL or request a demo with a DeSL representative.

2 Alexandra Gate Ffordd Pengam
Cardiff CF24 2SA
Tel: +44 (0) 2920 894 715

About Gerson & Gerson (

Family owned since 1935, Gerson & Gerson has been bringing the joy of a new dress to girls around the world. To this day, they adhere to their founder's philosophy: Make the best product possible, never sacrifice quality and maintain affordable prices. The company’s goal is to make daughters and girls everywhere feel beautiful, whimsical and above all confident.

About DeSL (

DeSL is a market leader in digital transformation solutions including integrated end-to-end PLM software for the Fashion, Apparel, Textile, and Footwear sectors. Offering a wide-range of software solutions as critical tools for today’s progressive and forward-thinking companies. Modular design provides flexibility and scalability to leverage digital technologies from SMB to Enterprise level businesses. Founded and headquartered in Cardiff, Wales, in 2002, DeSL has locations in New York, NY, San Francisco, CA, and Istanbul, Turkey.

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