Household Cleaners Market Key Players, Industry Share, Competitive Landscape Forecast To 2027

Household cleaning products are non-food chemicals used for cleaning, pest control, and to maintain hygiene. Improper household cleaning leads to number of diseases such as diarrhea and buruli ulcer. Therefore, increasing awareness regarding cleanliness is further expected to escalate the growth for household cleaners. According to 2015 WHO data, inadequate sanitation globally, has caused 280,000 diarrheal deaths annually. In addition to this, diseases such as Guinea Worm Disease, Buruli Ulcer, Trachoma, and schistosomiasis spread from lack of proper hygiene and sanitation practices in the house. Thus, adoption of household cleaners is increasing leading to growth of the market. These cleaners contain cleaning agents such as acids, alkalis, surfactants and degreaser, which aid in preventing infection caused by harmful microbes such as cyanobacteria, acidobacteria, staphylococcaceae, and streptococcaceae. For instance, Swiffer offers Wet Jet Antibacterial Cleaner, which is used for floor cleaning.

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the artificial fragrances that are added in these cleaners can also cause headache, irritation in eyes, respiratory irritation, and others. As per data released by National Institute of Occupational Health, 2012, that one-third of these fragrances are deemed to be toxic. These are the major factors expected to hinder growth of the market. Owing to these above mentioned factors, consumers have started adopting natural home-made solutions made from baking soda, vinegar, citric acid, and essentials oils.

Global Household Cleaners Market Taxonomy:

By Product Type:

All-Purpose Cleaning
Abrasive Cleaners

Powders
Liquids
Scouring Pads

Non-Abrasive Cleaners
Powders
Liquids
Sprays

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Global players in the household cleaners market include Godrej Consumer Products, S.C. Johnson & Son Inc., Henkel AG & Company KGaA, The Clorox Company Reckitt Benckiser Group plc, Kao Corporation, Bombril S.A, Colgate-Palmolive, McBride Church & Dwight Co. Inc. Unilever, Procter & Gamble, and Seventh Generation.

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